Data Scientist - Tiktok Ads, Growth Marketing

TikTok

Mountain View, CA

Why you should apply for a job with TikTok:

Employee well-being is supported via hybrid work, short-term counseling through our EAP and a premium subscription to Headspace.
We embrace diversity across all dimensions and provide employees with 9 employee resource groups globally, including our WOMEN ERG.
Comprehensive parental leave policy as well as fertility treatment through healthcare providers with a $20,000 lifetime maximum.

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Position summary

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul and Tokyo. The mission of TikTok Ads Platform is to connect global advertisers and users, advertisers of any industry and experience level are able to get suitable marketing solutions, then easily create, manage and optimize ads. The vision is to build an easy-to-understand, easy-to-use and powerful Ads Platform. The Ad Growth team is responsible for driving advertising growth on TikTok platform. We achieve it by acquiring and retaining advertisers through brand marketing, performance marketing, organic growth initiatives and customer management. We build products that allow us to reach more audiences, improve targeting, optimize bidding, better measure incrementally. Responsibilities: We are looking for experienced Data Scientists to influence the product roadmaps for the Ad Growth team. - Work closely with key stakeholders to optimize overall growth performance. Examples of projects you would work on include, but are not limited to, build and implement incrementally measurement, understand customer journey to fulfill funnel gaps, optimize channel investments, and etc. - Develop comprehensive knowledge of TikTok Ads Growth structures and metrics, advocating for changes where needed for product development. - Mentor and partner with embedded data scientists on individual channel teams to drive business performance - Work with data scientists across the organization to up-level data-driven strategies - 5+ years industry experience and advanced degree in quantitative discipline (e.g., Statistics, Operations Research, Economics, Computer Science, Mathematics, Physics) or equivalent practical experience - Experience in Growth Marketing, Attribution Systems, Customer LTV, Ads Platforms is a plus - Deep knowledge of experiment design and causal inference, strong analytical and causual reasoning mindset - Fluency in core set of Data Science - SQL/Hive, R/Python - ETL - Developing funnels & decomposing metrics variation - Implementing visualizations, dashboards, and reports - Demonstrated track record of product leadership and ability to lead and influence teams - Proven ability to succeed in an innovative and fast-paced environment TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We believe individuals shouldn't be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience. We are passionate about this and hope you are too. TikTok is committed to providing reasonable accommodations during our recruitment process. If you need assistance or an accommodation, please reach out to us at [email protected]

What are TikTok perks and benefits

Lactation facilities

Fertility

Unconscious bias training

Networking

Succession planning

Diversity recruiting

Diversity performance

Short term disability

Paid paternity

Paid maternity

Paid adoptive

About the company

TikTok

Industry: Technology: Consumer Internet

As the leading destination for short-form mobile video, our platform helps people around the world become a part of a global community. In a world that feels more divided than ever, we are here to inspire creativity and bring joy. We do this by embracing change, thriving in ambiguity, and always looking for solutions.

Why you should apply for a job with TikTok:

Employee well-being is supported via hybrid work, short-term counseling through our EAP and a premium subscription to Headspace.
We embrace diversity across all dimensions and provide employees with 9 employee resource groups globally, including our WOMEN ERG.
Comprehensive parental leave policy as well as fertility treatment through healthcare providers with a $20,000 lifetime maximum.