Data Specialist

TikTok

São Paulo, Brazil

Why you should apply for a job with TikTok:

Employee well-being is supported via hybrid work, short-term counseling through our EAP and a premium subscription to Headspace.
We embrace diversity across all dimensions and provide employees with 9 employee resource groups globally, including our WOMEN ERG.
Comprehensive parental leave policy as well as fertility treatment through healthcare providers with a $20,000 lifetime maximum.

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Position summary

About the Team The Global Marketing Intelligence team translates consumer insights and big data into concrete findings and initiatives in order to drive the perception of being "entertainment, powered by the community". The team strives to create a 360-degree view of the user and non-user, understand market demand, analyze how our brand impacts usage and how we compare to the competition. Responsibilities This role will also partner with the following teams: Strategy, User Growth, Central Data, Finance, Product, Operations and multiple agencies to help measure the effectiveness of marketing, brand and advertising spend. They will play an integral role in the Global Marketing Intelligence team, and will primarily focus on utilizing consumer insights and Big Data to create a 360-degree view of the user and non-user, understand market demand, evaluate campaign performance, analyze how our brand impacts usage and how TikTok compares to the competition. These executives will also focus on maximizing the incremental return of its marketing-spend via the use of sophisticated machine learning models. The primary responsibility will initially be to complete ROI analysis for all of the campaigns "run" in their respective region, as well as create CBA's for partnership campaigns. Will also have to complete comparable analyses for new product launches, product-feature enhancements and for creator initiatives. You Are: • At minimum, a Bachelor's degree degree in mathematics, economics, statistics, engineering, physics or computer science • Previous work experience with top brand advertisers is a plus • 3+ years of experience in Data Science • 3+ years experience writing SQL queries • You have the ability to write structured and efficient SQL queries on large data sets • 3+ years experience analyzing and interpreting data, drawing conclusions, defining recommended actions, and reporting results across stakeholders • 3+ years of experience with data visualization tools such as Tableau, ggplot, and matplotlib • 3+ years experience scripting in Python • 3+ years experience with statistical modeling, experimental design, hypothesis testing, causal inference • Knowledge of a variety of machine learning algorithms and their real-world pros and cons • Experience using Jupyter Notebook • Excellent communication skills and an ability to distill and clearly communicate the most important insights that have meaningful business impact to diverse stakeholder groups • You have experience designing AB/multivariate tests and drawing actionable conclusions in a Marketing team

What are TikTok perks and benefits

Lactation facilities

Fertility

Unconscious bias training

Networking

Succession planning

Diversity recruiting

Diversity performance

Short term disability

Paid paternity

Paid maternity

Paid adoptive

About the company

TikTok

Industry: Technology: Consumer Internet

As the leading destination for short-form mobile video, our platform helps people around the world become a part of a global community. In a world that feels more divided than ever, we are here to inspire creativity and bring joy. We do this by embracing change, thriving in ambiguity, and always looking for solutions.

Why you should apply for a job with TikTok:

Employee well-being is supported via hybrid work, short-term counseling through our EAP and a premium subscription to Headspace.
We embrace diversity across all dimensions and provide employees with 9 employee resource groups globally, including our WOMEN ERG.
Comprehensive parental leave policy as well as fertility treatment through healthcare providers with a $20,000 lifetime maximum.