Digital Marketing Specialist, Data Platform

TikTok

Singapore

Why you should apply for a job with TikTok:

Employee well-being is supported via hybrid work, short-term counseling through our EAP and a premium subscription to Headspace.
We embrace diversity across all dimensions and provide employees with 9 employee resource groups globally, including our WOMEN ERG.
Comprehensive parental leave policy as well as fertility treatment through healthcare providers with a $20,000 lifetime maximum.

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Position summary

About TikTok TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul, and Tokyo. About the team TikTok and affiliate are developing the next-generation high-performance analytical database, with a mission to enable efficient and real-time data-driven decision-making on PB-level data sets. The initial product was forked from Clickhouse, after which large re-architecture had been taken place. The product now not only improves the efficiency of Clickhouse but also fits into the elastic cloud-native infrastructure with better scalability and resource utilization. With years of polishment in the internal EB-level scenarios, we are now ready to serve our business partners via various cloud vendors. The team is looking for an experienced and talented Digital Marketing Specialist to maintain a brand by working on marketing campaigns. Your duties include performing market research, strategizing with other marketing professionals, and prior experience working with multiple stakeholders. What you will be doing: 1. Plan, manage, execute and optimize lead generation campaigns on multiple digital channels including but not limited to Google, LinkedIn, Twitter, etc. 2. Plan and implement digital marketing campaigns to score and nurture leads to generate business opportunities for the sales team 3. Develop inbound marketing campaigns to generate inbound leads 4. Develop and implement end-to-end integrated marketing programs - Bachelor's or Master's Degree in Marketing, Journalism or a relevant discipline; - 5+ years of proven multi-channel B2B enterprise marketing experience (preferably in the technology sector and experience in enterprise software) - Hands-on experience setting up and optimizing digital advertising and remarketing campaigns on Google Ads and LinkedIn Ads - Familiar with digital ads measurement methodology and tools such as Google Analytics. - Experienced in setting up and optimizing B2B marketing automation using relevant tools. - Experienced in managing end-to-end email campaigns, virtual events, and webinar management. - Experienced with either one of these tools: Google Tag Manager, Marketing attribution modeling, Salesforce, or Pardot. - Excellent analytical and project management skills - An ability to multitask and perform under tight deadlines - Strong verbal and written communication skills

What are TikTok perks and benefits

Lactation facilities

Fertility

Unconscious bias training

Networking

Succession planning

Diversity recruiting

Diversity performance

Short term disability

Paid paternity

Paid maternity

Paid adoptive

About the company

TikTok

Industry: Technology: Consumer Internet

As the leading destination for short-form mobile video, our platform helps people around the world become a part of a global community. In a world that feels more divided than ever, we are here to inspire creativity and bring joy. We do this by embracing change, thriving in ambiguity, and always looking for solutions.

Why you should apply for a job with TikTok:

Employee well-being is supported via hybrid work, short-term counseling through our EAP and a premium subscription to Headspace.
We embrace diversity across all dimensions and provide employees with 9 employee resource groups globally, including our WOMEN ERG.
Comprehensive parental leave policy as well as fertility treatment through healthcare providers with a $20,000 lifetime maximum.