conversations with clients, including account planning process that aligns agency and TikTok resources to maximize opportunities
- Collaborate with cross-functional teams (Sales, Marketing Science, Brand Strategy) to align on shared goals and KPIs
- Lead scalable education initiatives including webinars, roadshows, and agency forums, advising on the best approach to driving business outcomes for clients and agencies
Creative Consultation & Campaign Impact:
- Advocate for and promote TikTok's creative tools and best practices, and adoption of 'TikTok first' mind-set.
- Translate TikTok's creative innovation into actionable insights for agencies.
- Analyze creative performance across paid and organic to extract insights and inform future creative strategy.
- Organize and facilitate creative workshops, brainstorming sessions, and hands-on onboarding sessions tailored to agency needs.
- Provide strategic and creative feedback on branded content, including concepting, script review, and TikTok-native storytelling.
- Support the development of high-performing assets by offering production solutions and collaborating on sound and visual strategy.
- On-board clients and agencies to TikTok One in-house solutions and execute campaigns with trusted partners
- Lead the creation and execution of scalable creative programs, bespoke workshops, and creative playbooks and toolkits to guide agencies through TikTok-specific creative development.
Qualifications
Minimum Qualifications:
- Experience in creative agency, brand creative, production, or digital platforms.
- Deep understanding of the advertising and creative agency landscape in Israel.
- Strong creative sensibility and passion for digital storytelling, short-form video, and TikTok culture.
- Strong background in sales and client management, with a demonstrated ability to grow business relationships.
- Exceptional communication and proven ability to establish and maintain relationships with advertisers, agencies, and C-level stakeholders.
- Experience leading workshops, education sessions, or creative consultations.
Preferred Qualifications:
- Analytical mindset
- Ability to translate data into actionable strategies for business growth.