E-commerce Business Product Manager - Ecosystem and Traffic Strategy

sers to discover and get good products at good prices. In multiple scenarios such as livestream E-Commerce and video content E-Commerce fields, the international E-Commerce business hopes to provide a more personalized, proactive and efficient consumption experience for global users, provide stable and reliable platform services for merchants, and achieve our mission of "to sell good things with a good price easier; to make life better at user's fingertips".

TikTok Shop's Governance and Experience is a global team responsible for ensuring our marketplace is safe and trustworthy for not only our users, but also sellers and creators. Risk detection abilities, fairness and healthiness of the E-Commerce ecosystem, content and commodity quality, post-order experiences are what we thrive to improve. We value user satisfaction and work on policies, rules and systems to ensure quality and govern the marketplace in all aspects.

Responsibilities

• Define the user's shopping flow on the Tiktok platform with the aim of providing better shopping experience for Tiktok Shop , including but not limited to platform traffic distribution, centralized scenarios shopping channels including recommendation, search, and affiliate matchmakings;
• Design rating mechanism for creators with multiple roles and identities on the Tiktok Shop platform, to motivate platform partners and guide them to offer a better shopping experience. Establish monitoring index system, conduct data traction, and be responsible for improving product penetration and satisfaction;
• Develop different content and creator strategies based on international scenarios and different user characteristics to improve user shopping satisfaction and e-commerce efficiency of the platform;
• Discover the essential needs of users and be good at empathy, solve user pain points, promote cross-departmental cooperation, and coordinate all partners to achieve goals together.

Qualifications

• Bachelor's degree or above, 3 to 5 years working experience in traffic products;
• Highly data sensitive, quick discoverer in data insights and able to locate the cause, give a solution, and verify the result;
• Relevant experience in feed and homepage traffic, user strategy, channel gameplay, content interaction and other products is preferred;
• Be able to identify problems and promote upstream and downstream teams, coordinate relevant resources and make rational use of them;
• Experience in e-commerce, influencer and MCNs business, and international product projects is preferred.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.