Global In-App Media Manager - Global Marketing

the Team:
Join our innovative marketing team at TikTok, where creativity and data-driven strategies come together to drive impactful results. Our team is dedicated to leveraging media partnerships, cutting-edge technologies, and strategic insights to enhance TikTok's presence and growth across the US. We thrive on collaboration, innovation, and a relentless pursuit of excellence in everything we do.

Responsibilities

• Campaign Management: Plan, execute, and optimize TikTok ad campaigns to drive traffic, increase brand awareness, and achieve key performance indicators globally.
• Audience Targeting: Utilize TikTok's ad targeting options to effectively reach our target audience worldwide, including demographic targeting, interest targeting, and lookalike audience targeting.
• Budget Management: Manage advertising budgets to maximize ROI and achieve campaign objectives within allocated budget constraints.
• Performance Analysis: Monitor campaign performance metrics such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS), providing regular reports and insights to optimize performance.
• Stay Updated: Stay informed about the latest trends, features, and best practices on TikTok and incorporate them into our advertising strategies.
• Collaboration: Work closely with cross-functional teams, including marketing, creative, product marketing, and e-commerce, to ensure alignment of advertising efforts with overall business goals.
• Compliance: Ensure compliance with TikTok's advertising policies and guidelines, as well as relevant regulations or laws pertaining to advertising and e-commerce.

Qualifications

Minimum Qualifications

• Strong familiarity with TikTok's ad platform and tools, as well as basic knowledge of digital marketing analytics tools such as Google Analytics.
• Proven expertise in managing end-to-end advertising campaigns, from strategic planning and creative development to execution and optimization, consistently exceeding performance targets through a deep understanding of diverse advertising platforms and methodologies.
• Excellent analytical skills with the ability to analyze campaign performance data and derive actionable insights to optimize performance.
• Ability to adapt to a fast-paced, dynamic environment and quickly learn and implement new strategies and best practices.
• Strong project management skills, experience with campaign planning cycles, and managing large budgets.
• Demonstrated ability to independently manage successful campaigns, including planning, testing, and ongoing optimization.
  Preferred Qualifications
• Able to devise and communicate global strategic direction for owned TikTok campaigns
• Experience collaborating with creative teams to guide asset development using data-driven insights
• Flexibility and the ability to pivot in real-time with a creative approach to problem-solving.
• Ability to prioritize and juggle multiple projects and varying phases of a campaign in a dynamic environment.
• Self-motivated and resourceful.
• Passionate and knowledgeable about TikTok's content and product.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $101300 - $188000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.