Global Product Marketing Manager, Commerce Solutions

TikTok

San Francisco, CA

Why you should apply for a job with TikTok:

Employee well-being is supported via hybrid work, short-term counseling through our EAP and a premium subscription to Headspace.
We embrace diversity across all dimensions and provide employees with 9 employee resource groups globally, including our WOMEN ERG.
Comprehensive parental leave policy as well as fertility treatment through healthcare providers with a $20,000 lifetime maximum.

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Position summary

This role can be based in San Francisco, Mountain View, Los Angeles, Seattle, or New York! TikTok is the leading platform for short-form mobile video. Our mission is to inspire creativity and bring joy. We inform, entertain and inspire people across borders, cultures, and languages. TikTok has global offices in Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. TikTok seeks an experienced Global Product Marketing Manager to join our Monetization Product Strategy & Operations team. This PMM will focus on leading the charge for a global commerce solution by developing an in-depth understanding of the market, identifying opportunities, influencing our advertising solutions strategy and driving go-to-market to bring these solutions to life. You will work most closely with Product & Engineering teams along with cross-functional partners like Sales Leadership, Growth Marketing, and Partnership teams. The ideal candidate must demonstrate a passion and vision for mobile advertising, exhibit excellent problem solving, analytical, communication, and product positioning skills, thrive in an ambiguous environment and drive impact across teams. Responsibilities: - Lead market understanding, opportunity assessment, competitive analysis, customer feedback and represent the market with Product Management and R&D - Define and execute go-to-market. Lead charter on defining product positioning, value proposition, naming, outbound marketing for e-commerce advertiser facing solutions across target client segments - Partner with cross-functional teams to set goals and develop regional growth strategy for key product adoption - Test and launch new industry-first products in-market by leading cross-functional teams including sales, legal, marketing, and PR Qualifications: - BA/BS degree - 5+ years of experience in product marketing, product strategy or product management with advertising technology products - 3+ years experience working with or in the retail or e-commerce industry - Experience partnering with product management and/or engineering to represent market requirements - Experience taking internet products through full lifecycle and developing go-to-market strategies - Extensive knowledge of mobile monetization and the e-commerce industry - Initiator that can manage a cross-functional team in an evolving environment - A data-informed decision maker Preferred Qualifications: - MBA or other relevant advanced degree - Proficiency in Mandarin - Experience working on live shopping-related products TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We believe individuals should not be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience. We are passionate about this and hope you are too. TikTok is committed to providing reasonable accommodations during our recruitment process. If you need assistance or an accommodation, please reach out to us at [email protected]

What are TikTok perks and benefits

Lactation facilities

Fertility

Unconscious bias training

Networking

Succession planning

Diversity recruiting

Diversity performance

Short term disability

Paid paternity

Paid maternity

Paid adoptive

About the company

TikTok

Industry: Technology: Consumer Internet

As the leading destination for short-form mobile video, our platform helps people around the world become a part of a global community. In a world that feels more divided than ever, we are here to inspire creativity and bring joy. We do this by embracing change, thriving in ambiguity, and always looking for solutions.

Why you should apply for a job with TikTok:

Employee well-being is supported via hybrid work, short-term counseling through our EAP and a premium subscription to Headspace.
We embrace diversity across all dimensions and provide employees with 9 employee resource groups globally, including our WOMEN ERG.
Comprehensive parental leave policy as well as fertility treatment through healthcare providers with a $20,000 lifetime maximum.