Global Product Marketing - Vertical Solutions (Automotive)

TikTok

4.5

(6)

San Francisco, CA

Why you should apply for a job to TikTok:

  • 4.5/5 in overall job satisfaction
  • 4.5/5 in supportive management
  • 100% say women are treated fairly and equally to men
  • 100% would recommend this company to other women
  • 100% say the CEO supports gender diversity
  • Ratings are based on anonymous reviews by Fairygodboss members.
  • Employee well-being is supported via hybrid work, short-term counseling through our EAP and a premium subscription to Headspace.
  • We embrace diversity across all dimensions and provide employees with 9 employee resource groups globally, including our WOMEN ERG.
  • Comprehensive parental leave policy as well as fertility treatment through healthcare providers with a $20,000 lifetime maximum.
  • #A195402

    Position summary

    ponsible for driving innovation and adoption of dedicated performance solutions for key Lead Generation verticals. The Vertical Solutions team is building the next generation of advertising solutions to bring incremental value for previously untapped vertical businesses.

    Responsibilities:

    • Analyze, evaluate and synthesize market opportunities, in-market feedback and customer problems to influence product strategy and roadmaps
    • Leverage customer and consumer insights to ideate on early-stage products and experiences that positively impact conversions and solve client & user pain points
    • Define and execute the short term and long term product strategy for TikTok advertising solution globally, including product positioning, value propositions, areas of growth and future investment potential for market
    • Develop and execute market programs, initiatives and sales enablement activities to increase adoption of key products and solutions
    • Build the communication bridge between in-market and global teams, and lead cross-functional collaboration for product planning and launch with Sales leadership, Product Management, Marketing Science etc
    • Champion scaled activation vis-a-vis agency & partner-driven programs.
    • Willing to roll up sleeves and be willing to step in and guide the market teams where needed.

    Qualifications

    • 5+ years of experience in product management, product marketing in the mobile advertising space, or relevant experience in product development and go-to-market of performance/direct response marketing solutions
    • Good understanding of global advertising and business landscape. Bonus points for understanding of the Automotive Vertical and/or Lead Generation ad products.
    • Passion for crafting a cohesive product vision & roadmap strategy
    • Demonstrated ability to leverage customer, consumer, and landscape data to justify strategic decisionmaking
    • Comfortable with conducting and analyzing quantitative & qualitative research and A/B testing
    • Track record of zero to one product development and launches
    • Strong cross-functional collaboration skills is a must. Candidate should have experience influencing and working with globally dispersed teams including Sales, Marketing, Product, Design, and Research.
    • Ability to motivate team and drive outcomes, unblocking issues where needed
    • Ability to set priorities, problem solving, and multi-task
    • Flexible team player who thrives in a fast-paced, often ambiguous, environment
    • A commercial and data-driven mindset, with the ability to use data in storytelling
    • Excellent communication and interpersonal skills
    • Bachelor's degree or above

    TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

    TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at [email protected]

    Job Information

    [For Pay Transparency] Compensation Description (annually)

    The base salary range for this position in the selected city is $103200 - $290160 annually.

    Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

    Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:

    We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

    Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

    We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

    Why you should apply for a job to TikTok:

  • 4.5/5 in overall job satisfaction
  • 4.5/5 in supportive management
  • 100% say women are treated fairly and equally to men
  • 100% would recommend this company to other women
  • 100% say the CEO supports gender diversity
  • Ratings are based on anonymous reviews by Fairygodboss members.
  • Employee well-being is supported via hybrid work, short-term counseling through our EAP and a premium subscription to Headspace.
  • We embrace diversity across all dimensions and provide employees with 9 employee resource groups globally, including our WOMEN ERG.
  • Comprehensive parental leave policy as well as fertility treatment through healthcare providers with a $20,000 lifetime maximum.