Growth Marketing Manager - London - TikTok LIVE

TikTok

4.5

(6)

London, United Kingdom

Why you should apply for a job to TikTok:

  • 4.5/5 in overall job satisfaction
  • 4.5/5 in supportive management
  • 100% say women are treated fairly and equally to men
  • 100% would recommend this company to other women
  • 100% say the CEO supports gender diversity
  • Ratings are based on anonymous reviews by Fairygodboss members.
  • Employee well-being is supported via hybrid work, short-term counseling through our EAP and a premium subscription to Headspace.
  • We embrace diversity across all dimensions and provide employees with 9 employee resource groups globally, including our WOMEN ERG.
  • Comprehensive parental leave policy as well as fertility treatment through healthcare providers with a $20,000 lifetime maximum.
  • #7447184961919371527

    Position summary

    us.

    The LIVE Operations team is dedicated to optimizing all aspects of TikTok LIVE. From content strategy, monetization, gifting, features, and data analysis to creator education, campaigns, and supporting agencies, we ensure a fun and safe space for all our LIVE users. Our mission is to drive growth, improve operational efficiency, and foster positive experiences for creators and agencies alike.

    The LIVE Operations team is looking for an enthusiastic Growth Marketing Manager to help us grow the next generation of Top LIVE Creators. In this role, you will be working to incentivise through 1:many education, campaigns and promotions, un-managed, beginner creators with the hopes of growing them into consistent and monetising creators.

    This role requires someone who can be a structured project manager, excellent communicator, master executor, and great data analyst, as you will have to constantly measure success in order to iterate your strategies.

    Responsibilities

    • In collaboration with our Strategy team, create and deploy the strategy to mobilise Emerging Creators in the UK in order to meet Emerging Revenue & Growth targets.
    • Define strategies & operation actions for different creator layers (not going LIVE, have gone LIVE recently, very low income, mid income, etc). Monitor overall revenue growth, and meet monthly targets. Monitor and maintain data structure for the different layers.
    • Coordinate creation & deployment video ads to promote going LIVE against defined layers. Plan, write copy and deploy in-app push notifications to increase Go LIVE rate & monetisation.
    • Create educational plans for Emerging creators. Decide on education types (text, video, webinar, email), create a monthly schedule, and deploy.
    • Build a Emerging Creators Community, decide on the best channel, and be the 'face' of the Community.
    • Create, configure and launch Emerging Campaigns (Competitions) with rewards. Customise campaigns to defined Emerging layers, monitor their effectiveness, tailor campaign tasks and gameplay. Localise campaigns to country's cultural moments.
    • Collaborate with Strategy, Product and Marketing to deploy all above activities.

    Qualifications

    Minimum Requirements:

    • Proficiency in English
    • 4+ years of working experience in Strategy/Growth/Education/Creator Management roles, preferably on a Tech or Content Platform.
    • Strong communication skills with the ability to articulate complex concepts and value propositions
    • Strong project management and organization skills.

    Preferred Qualifications:

    • Bachelors degree or above.
    • Collaborative team player mindset and robust cross-functional stakeholder mgmt skills, continuously striving for higher performance while contributing actively to a collective goal of success.
    • Comfortable reading & manipulating data on a daily basis. Able to generate hypothesis from data, and continuously iterate approach.
    • Proven ability to adapt well to a startup environment, juggle multiple tasks, and wear different hats.
    • Real enthusiasm for livestreaming and sincere interest in creator networks' and creators' needs and points of view.

    TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

    Why you should apply for a job to TikTok:

  • 4.5/5 in overall job satisfaction
  • 4.5/5 in supportive management
  • 100% say women are treated fairly and equally to men
  • 100% would recommend this company to other women
  • 100% say the CEO supports gender diversity
  • Ratings are based on anonymous reviews by Fairygodboss members.
  • Employee well-being is supported via hybrid work, short-term counseling through our EAP and a premium subscription to Headspace.
  • We embrace diversity across all dimensions and provide employees with 9 employee resource groups globally, including our WOMEN ERG.
  • Comprehensive parental leave policy as well as fertility treatment through healthcare providers with a $20,000 lifetime maximum.