Head of Business Marketing (VN,ID,TH)

et General Managers in these territories and influence partners to pursue what's best for our brand and business. You'll partner closely with XFN teams to scale your business marketing ideas into programs, tools and resources for clients.

Responsibilities

• Partner with Greater APAC Business Marketing leadership to translate and localise regional strategy into locally relevant approaches and tactics in collaboration with local country GMs to drive attainment of local market commercial goals.
• Be a trusted business partner to local country GMs through strategic marketing guidance, solving for revenue opportunities and unlocking cultural and brand alignment.
• Manage local market leads in Vietnam, Thailand and Indonesia to scale and lead a team of marketing professionals, consisting of Marketing Managers, Marketing Strategists, and Commercial Partnership Solutions Managers to deliver marketing programs, initiatives and commercial packages with the aim of growing brands' investment on TikTok
• Develop "TikTok For Business" brand strategy and create go-to-market guidelines for all upcoming activities, position TikTok as the leading media platform for domestic and global brands, deliver messaging via various media channels and B2B touch points
• Oversee marketing functional areas including marketing strategy, marketing communications, event production, creative and brand strategy, commercial partnership development
• Collaborate and partner with peer sales leaders to drive industry and market engagement to influence brand and commercial outcomes
• Drive diverse variety of marketing activations for TikTok for Business in the digital and physical world
• Partner with cross functional teams to support B2C and B2G activities including TikTok User Operations, Media Relations, Government and Legal
• Closely collaborate with TikTok's regional and global marketing to adopt best practices and share success
• Drive managerial processes: annual planning, budget prioritisation, impact measurement, etc across all markets.

Qualifications

Minimum Qualifications

• Experience in marketing, media with data-driven & analytical, commercial acumen, using marketing channels / campaigns to drive & owning revenue targets preferred. At least 5+ years of management experience of team of 10 or more;
• Experience in Brand and/or Creative Strategy, Business marketing and Commercial partnerships / Content Solutions / Sponsorships;
• Strong understanding of digital marketing, especially the mobile, social landscape in Vietnam, Indonesia & Thailand;
• Experience working with both B2B & B2C customers in an international environment;
• Superb understanding of TikTok's owned-and-operated properties is preferred;
• Demonstrated ability to manage multiple projects under tight deadlines in a fast-paced environment. Self-starter, fast learner who is detail-oriented and has critical thinking;
• Ability to navigate change and ambiguity in a fast-paced environment. Strong communication skills, positive attitude, and a collaborative mindset.

Preferred Qualifications

• Experience of building and leading a marketing & brand department at a commercial organisation
• Experience managing change and working in a fast-paced startup environment
• Experience working with global partners in different time zones & cultures