Head of Global Creator Marketing

TikTok

Los Angeles, CA

Why you should apply for a job with TikTok:

Employee well-being is supported via hybrid work, short-term counseling through our EAP and a premium subscription to Headspace.
We embrace diversity across all dimensions and provide employees with 9 employee resource groups globally, including our WOMEN ERG.
Comprehensive parental leave policy as well as fertility treatment through healthcare providers with a $20,000 lifetime maximum.

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Position summary

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok is a platform rooted in creativity and has played a critical role in enabling positive creative expression with our global community of users & creators. We are looking for an experienced creator marketing leader with a track record of bringing campaigns and solutions to market to lead our Global Creator Marketing organization. This is a critical role that requires strong partnerships with cross-functional and regional teams to build trust, accelerate brand love and deepen engagement amongst our diverse, international TikTok creator community. This marketing leader will manage and grow a high performing creator marketing team to drive globally consistent creator campaigns & programs in support of owned & cross-functional business goals. The Head of Global Creator Marketing will help us scale our creator marketing function at pace with our rapidly growing global platform and inspire creators everywhere to embrace TikTok as their platform of choice. The ideal candidate will bring a depth of functional creator & community marketing expertise along with a proven track record of close partnership with business and product leads, and growing and leading marketing teams in organizations of various stages of maturity. Key Responsibilities: - Lead and grow a high-performing creator marketing team across multiple markets, to drive global strategies and localized execution of creator marketing programs & campaigns - Be the voice of our creator community to Marketing and other cross-functional teams, and advocate for the needs of our creators internally; drive alignment across product and business teams for the purpose of unifying our vision and goals for key creator audiences in local markets - Understand and evangelize for the needs of creators on TikTok, actively identifying gaps and opportunities to better serve local audiences, across the entire creator lifecycle - Partner closely with leaders in content, product, marketing, PR, operations, strategy & research and finance to ensure seamless cross-functional coordination - Oversee the management of campaigns from a creator marketing perspective and in the development of creator marketing solutions such as programs, events, and scaled campaigns - Define and lead teams to develop creator recognition programs - Standardize workflow between cross-functional teams in the execution of creator campaigns and recognition programs - Champion Diversity & Inclusion in our marketing campaigns and activations - Set and evaluate measurable goals and metrics for your campaigns and programs to quantify success alongside key measurement, research, and strategy stakeholders - 12+ years marketing experience at creator-centric platforms or services used by millions, ideally in community or creator marketing-facing capacities - 5+ years experience managing global teams - Substantial experience as a communicator and storyteller from a creative campaign or brand - Ability to conceptualize across a broad range of creative projects including brand campaigns, activations, creative partnership solutions etc - Excellent communication and organization skills to draw alignment with regional and cross-functional teams, as well as senior leadership - Experience conceptualizing, planning and launching marketing campaigns, and driving & owning brand and performance KPIs - Experience leading and mentoring a diverse team across countries - Passionate about TikTok and our mission - Comfortable working in an experimental and extremely fast-paced environment within a complex, matrixed organization - Charismatic, compelling speaker and strong oral & written communication skills for internal and external forums TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We believe individuals shouldn't be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience. We are passionate about this and hope you are too. TikTok is committed to providing reasonable accommodations during our recruitment process. If you need assistance or an accommodation, please reach out to us at [email protected]

What are TikTok perks and benefits

Lactation facilities

Fertility

Unconscious bias training

Networking

Succession planning

Diversity recruiting

Diversity performance

Short term disability

Paid paternity

Paid maternity

Paid adoptive

About the company

TikTok

Industry: Technology: Consumer Internet

As the leading destination for short-form mobile video, our platform helps people around the world become a part of a global community. In a world that feels more divided than ever, we are here to inspire creativity and bring joy. We do this by embracing change, thriving in ambiguity, and always looking for solutions.

Why you should apply for a job with TikTok:

Employee well-being is supported via hybrid work, short-term counseling through our EAP and a premium subscription to Headspace.
We embrace diversity across all dimensions and provide employees with 9 employee resource groups globally, including our WOMEN ERG.
Comprehensive parental leave policy as well as fertility treatment through healthcare providers with a $20,000 lifetime maximum.