Industry Strategist - Branded Apparel

TikTok

New York, NY

Why you should apply for a job with TikTok:

Employee well-being is supported via hybrid work, short-term counseling through our EAP and a premium subscription to Headspace.
We embrace diversity across all dimensions and provide employees with 9 employee resource groups globally, including our WOMEN ERG.
Comprehensive parental leave policy as well as fertility treatment through healthcare providers with a $20,000 lifetime maximum.

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Position summary

About TikTok: TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has offices globally, including New York, Los Angeles, Chicago, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. Our Enterprise Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop solutions that build businesses and brands. TikTok is uniquely situated as a next-generation Entertainment platform to help shape how companies grow their businesses in the digital age to help them connect instantly and seamlessly with their audiences. The Role: The Industry Strategist will have deep knowledge of the Branded Apparel industry across online advertising, consumption, and measurement. You'll use your influence and relationship-building skills to discover the business needs of our Enterprise clients and develop strategies to shape how new and existing businesses grow. You anticipate how decisions are made, persistently explore and uncover the trends that shape the business vertical, and clearly articulate how TikTok can grow their business. What you’ll do: - Create the POV and value proposition for the Branded Apparel industry, in partnership with the marketing team, to be utilized by the sales teams to inform client strategy and pitch to new client ventures. - Identify winning strategies and scale the insights throughout the Branded Apparel Vertical to provide maximum business value to the clients to drive continuous consumption - Utilizing deep knowledge of the media buying cycle and media industry to help identify opportunities and anticipate barriers for the Branded Apparel Vertical - Partner with marketing to inform narratives and sales materials as well as client engagement strategies. - Update Sales, Marketing, and Product teams on the latest headwinds, tailwinds and trends in the industry to inspire new ways of driving consumption for clients. - Bring a consultative approach that will align around a Customer First methodology. - Consult with Product Team to help shape product development in support of client needs. - Partner with marketing to scale vertical intelligence across the sales team. - Be the industry expert within your vertical sales pod. - Deep understanding on how the Key Account's operate, and share/educate the sales pod to drive the business. Qualifications: - 7+ years of experience in the Branded Apparel Vertical - Must be willing to work in New York, NY or Chicago, IL Preferred Qualifications: - Outstanding executive presence and communication skills, with demonstrated ability to engage C-level executives. - Storyteller with experience communicating the benefit of marketing opportunities to clients. - Experience building relationships with top marketing decision-makers at brands and agencies. - Previous experience in Branded Apparel at a brand or agency. - Expert in digital advertising. - Must be able to foster executive relationships with genuine interest in customers’ success. - Knowledge of agency ecosystem, digital and traditional. - Must be comfortable with extensive travel across the country. - Demonstrated experience using advertising data to craft media strategy. - Growth mindset, eager to learn, with ego in check. - Understanding of ad tech TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We believe individuals shouldn't be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience. TikTok is committed to providing reasonable accommodations during our recruitment process. If you need assistance or an accommodation, please reach out to us at [email protected]

What are TikTok perks and benefits

Lactation facilities

Fertility

Unconscious bias training

Networking

Succession planning

Diversity recruiting

Diversity performance

Short term disability

Paid paternity

Paid maternity

Paid adoptive

About the company

TikTok

Industry: Technology: Consumer Internet

As the leading destination for short-form mobile video, our platform helps people around the world become a part of a global community. In a world that feels more divided than ever, we are here to inspire creativity and bring joy. We do this by embracing change, thriving in ambiguity, and always looking for solutions.

Why you should apply for a job with TikTok:

Employee well-being is supported via hybrid work, short-term counseling through our EAP and a premium subscription to Headspace.
We embrace diversity across all dimensions and provide employees with 9 employee resource groups globally, including our WOMEN ERG.
Comprehensive parental leave policy as well as fertility treatment through healthcare providers with a $20,000 lifetime maximum.