ission through all of our marketing and communication efforts, helping establish our brand against consumer verticals and through constant marketing innovation across advertising, digital engagement and social storytelling. Our job is to build a loved brand while bringing new audiences to the platform across all marketing channels.
- Develop and implement marketing strategies to promote TikTok brand in Brazil, including campaigns, events and D&I initiatives
- Build brand strategy for impactful growth opportunities including new user acquisition, brand perception, active users and market share
- Research local market trends and user demands; provide operation strategies and support execution.
- Establish and promote deep communication and collaboration with local KOLs, social media and other digital channels to develop online reputation and brand awareness.
- Lead marketing campaigns and initiatives end-to-end execution, including agency management, cross-function alignment and success measurement (using analytics and data to track key performance indicators and identify areas for improvement)
- Manage marketing budgets, including allocating funds to different initiatives and monitoring expenses to ensure that campaigns are delivered on time and on budget.
- Collaborate with other departments within the cross-functional team, including sales, operations and PR to ensure that marketing initiatives align with overall business goals and objectives.
- +7 years of related experience in marketing strategy, partnership or branding; relevant experience in tech companies preferred.
- Strong analytical skills and being able to analyze data to measure the success of marketing campaigns.
- Highly motivated and result-oriented self-starter. With the capability to tolerate the high speed and pressure working load and intent to ask for chasing the high performance.
- Experience leading and managing cross-functional projects, budgets, and timelines, and being able to motivate and inspire with their projects (including agencies)
- Excellent communication skills, including the ability to present ideas to stakeholders
- Experience in digital marketing techniques such as social media, paid media, influencer and measurement.
- Strong collaborative skills
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://Tiktokops.accomodations@https://tiktok.com.