Integrated Marketing Manager, Global Campaigns & Programs

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About
This is a new role, in a newly created Global marketing team : with core responsibilities for developing and launching Global Campaigns and Scaled Programs, in partnership with regional & global marketing teams. This role will be based in JP and have sole POC for all Global Campaigns & Programs in the region (and across APAC - with focus on JP and KR markets). Reporting directly to Head of Global Campaigns and Programs, based in Australia and in partnership with Global Head of Integrated Marketing, based in Brazil.

Responsibilities

• Develop, implement and measure best-practice Scaled Programs & Global Campaigns to promote a healthy and loved TikTok brand in top/priority markets globally (focus on APAC).
• Understand and constantly research global and local market market trends and user demands; including a broad market landscape understanding of best performing brand campaigns across related category and any other relevant brand work in key APAC markets.
• Have a thorough understanding of both previous APAC priority market in-market best-practice, user on platform and non-user behaviour off platform, and existing internal media and creative strategies relevant to priority markets.
• Work with Global Head of GCAP Marketing to develop best-practice business briefs and associated core marketing processes to ensure seamless XFN collaboration & measurable impact, trans-created and fit for purpose in priority APAC markets
• Build and lead socialisation of these briefs and give direction to all regional marketing XFN leads and teams and key stakeholders: including in market and global partners in media, creative, strategy and analytics, social and comms teams to help execute programs aligned to the Global Campaigns & Scape Programs team strategy & mission.
• You will be instrumental in partnering with the local APAC Integrated Marketing Lead and their marketing and XFN teams in APAC (including markets JP and KR) to ensure smooth strategic alignment, and project execution : including helping define core milestones, resources, defining roles and responsibilities among XFN teams, communicating campaign progress back to the Global Campaigns & Programs team.
• Your role is to work as a conductor of the overall strategic and executional campaign components, including building the strategy for, and oversee execution of, Global Campaigns and Scaled Programs specifically tailored to success in priority APAC markets.

Qualifications

Minimum Qualifications

• Fluent in English/JP is a fundamental requirement, as strong liaison between Global Regions/APAC markets and in region in Japan is essential.
• Extensive and proven experience in marketing strategy, brand strategy, brand reputation, diversity projects, partnership or co branding;
• Strong analytical skills and ability to synthesize data to create robust strategies with focus on measurement of marketing campaigns and programs.
• Highly motivated and result-oriented self-starter.
• Capability to thrive in high speed tech environment

Preferred Qualifications

• Proven and comprehensive background in project management and operational tasks within projects (contracts, payments, reports, etc)
• Strong experience in all core marketing techniques such as tv, ooh, print, social media, paid media, influencer and measurement.
• Ability to provide excellent and detail oriented operational process support, comprehensive marketing strategy and overall executional excellence across key markets and marketing teams, as determined.
• Experience leading and managing business critical cross-functional projects, budgets, and timelines, and able to motivate and inspire with their projects (including agencies)
• Excellent communication skills, including the ability to present ideas and influence senior stakeholders
• Super strong collaboration skills, ability to work across regions / markets easily.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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