Japan Social Editor, Global Marketing

that challenge.

The Japan Social Editor will inspire the team to develop an unmistakable style through compelling publishing across TikTok's own social media channels. The Japan Social Editor is obsessed with culture, especially music, entertainment, sports and gaming, but truly understands how to craft culture into a brand story, understanding what works and what doesn't work for the brand.

The Japan Social Editor knows how to build cross functional relationships internally, and how to build strong partnerships externally with key brands, publishers, creators and talent. They have experience working with agencies to get the best creative work possible, and understand what it takes to build long term agency relationships. The Editor will have influence beyond Social, getting involved in Marketing, Comms, CSR, Product and beyond.

The Japan Social Editor knows how to integrate Social into Marketing, Comms and Product campaigns - ensuring that it's not a 60 second TV spot dumped into Social, but is instead a truly integrated, channel first campaign that has business impact.

The Japan Social Editor is responsible for leading TikTok's social presence across all main Social platforms via:

• Always-on editorial content that tells the story of what makes TikTok and our community great.
• Integration into Marketing campaigns and Key Partnerships, ensuring content works for our channels and can amplify key messages.

The Japan Social Editor is responsible for ensuring operational brilliance and being the gate keeper of a consistent and healthy activity on all social channels in their market:

• Strategic briefing for content, both evergreen and campaign.
• Creative feedback on assets and campaign ideas.
• Ownership and management of the content calendar.
• Community management, ensure consistent editorial line based on strategic objectives.
• Delivering content performance reports and learnings.

The Japan Social Editor is responsible for:

• Being the main point of contact for Brand Marketing, User Growth, Comms and Music to land integrated concepts and through line storytelling.
• Being the bridge between business and social objectives, adept at translating business strategy and priorities into social strategy and tactics.
• Being identified as social expert and reliable partner for all social activities for all cross functional teams in Japan.

The Japan Social Editor is responsible for overseeing the relationship with the social agency:

• Ensure the creative agency is onboard with the strategic business challenges, and that all work meets the business and creative needs.
• Managing the relationship, ensure TikTok is perceived as a good partner, with clear briefs and regular QBRs.
• Manage the agency model for budget, ways of working and staffing.

Qualifications

Minimum Qualifications

• At least 5 years of working in Social - working directly on running and managing organic Social accounts/channels for either a large Japanese brand, or a global brand's presence in Japan.
• High professional fluency in Japanese as you will be managing our social pages & engaging with agencies in Japanese and medium working fluency in English to be able to communicate effectively with internal teams across regions.
• You should be familiar with TikTok personally, with a keen interest in the platform and our community.
• Your background can be either from working at a brand directly, or at a creative/social agency running Social.
• You don't need to be a content creator yourself. You don't need to have shooting or editing experience, but we are looking for someone who has experience giving creative direction and feedback to creators and agencies.
• Experience in Social measurement is helpful - putting together reports and using tools such as Brandwatch and Sprinklr.