Livestream Strategy Operations Manager - Revenue Campaign

About TikTok TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.

About the team Livestream Team is committed to creating real-time interactive scenes, As a new form of content, livestream creates value for all parties in the ecology. Livestream provides users with a unique consumption experience and further generalizes content. It is also a new way of employment to provide more direct fan interaction and deepen relationships to authors; It provides healthy and objective revenue to the platform and promotes content exclusivity. It also serves as a "new infrastructure" for the expansion of ecological boundaries.

Responsibilities:

• Responsible for planning and operating the large-scale TikTok LIVE campaign. Including innovative idea generation, product requirement document preparations, visual and graphic design, campaign configuration, campaign XFN resource coordination, off-line campaign recap preparation and review.
• Continuously discover innovative campaign mechanics and pattern according to the characteristics of TikTok users. Explore the user paid potential from the functional scenarios and historical data, in order to expand the paid scenarios. Develop specific strategies for elevating business indicators.
• Constantly iterate the campaign strategy through reviewing data of previous campaigns, LIVE ecology, and industry prospect.
• Coordinate cross-functional cooperation and independently drive resource allocation and project execution.
• Bachelor degree or above. 2-5 years of working experience in internet product operation, user operation or content operation. Experience in strategy, cooperation and business analysis is preferred.
• Passionate about short video industries and creator economy, well-understood user psychology.
• Self-starter with strong project management skill, excellent data analysis skill.
• Prototype interaction tool capability and background in UI design are a plus.
• Excellent ownership with a strong sense of responsibility and cross-cultural understanding. And strong verbal communication skills along with collaborative teamwork spirit.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.