Marketing & Communications Manager (B2B), Vietnam

etnam team and be at the forefront of crafting and executing world-class B2B marketing campaigns that drive awareness and adoption of TikTok's suites of marketing solutions amongst the advertisers, marketers and agencies in the dynamic Vietnam market!

Responsibility

1. B2B Marketing planning and executing: Develop and implement comprehensive B2B marketing strategies to expand TikTok's advertising business in Vietnam.
2. Engage Advertisers and Agencies: Create compelling messaging, narratives, and marketing collaterals to effectively engage and attract advertisers and agencies in the Vietnamese market.
3. Localization and Trans-creation: Collaborate with regional and global marketing teams to localize marketing campaigns for the Vietnam market, including trans-creation of creative assets to ensure cultural relevance.
4. Cross-Functional Collaboration: Work closely with sales, PR, product, and other cross-functional teams to drive B2B marketing programs and initiatives tailored to the Vietnamese market.
5. Integrated Marketing Campaigns: Develop and activate integrated marketing campaigns, including events, training sessions, case studies, and collaterals to showcase TikTok's advertising solutions.
6. Minimum of 3 years of experience in marketing, communications, consulting, or business strategy.
7. Industry Expertise: Experience in the media, advertising, or technology industries is highly desirable.
8. Partner Marketing: Experience in driving Advertisers and Agencies marketing or sales programs is preferred.
9. Language Skills: Excellent written and verbal communication skills in both English and Vietnamese.
10. Cross-Functional Collaboration: A proven track record of working collaboratively with and influencing sales and other cross-functional teams.
11. Marketing Strategy: Experience in developing integrated marketing strategies and executing go-to-market plans.
12. Industry Knowledge: Strong understanding of TikTok's solutions, the advertising industry, and the nuances of the Vietnam market.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.