Marketing Manager

TikTok

Japan

Why you should apply for a job with TikTok:

Employee well-being is supported via hybrid work, short-term counseling through our EAP and a premium subscription to Headspace.
We embrace diversity across all dimensions and provide employees with 9 employee resource groups globally, including our WOMEN ERG.
Comprehensive parental leave policy as well as fertility treatment through healthcare providers with a $20,000 lifetime maximum.

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Position summary

About Marketing department The responsibility of this department is to carry out end-user-oriented marketing activities. In addition to advertising, we continue to convey the appeal of each product mainly to people who are not yet users by utilizing content programming and unique collaboration with business partners. Proceeding with the project in collaboration with overseas teams and other departments, our goal is to improve the value as a friendly and reliable platform centered on a wide range of content, active creators, and communities. As a Marketing Manager, you will - Plan and execute marketing campaigns in alignment with global/local strategy. Deliver high impact, localized campaigns through working closely with TikTok creators, agencies, cross-functional teams and/or global colleagues to achieve significant measurable growth. - Optimize ongoing marketing campaigns and secure media channels in collaboration with external agencies/partners, ensuring all marketing activations are relatable to targeted audiences and contribute to build trust and improve likability of TikTok. - Demonstrate an ability to think strategically and analytically about industry trends and marketing challenges, undertake relevant research and analyze/interpret data. - Liaise with local and global peers to share and take lessons from marketing campaigns. - Build relationships with TikTok creators, organize and participate in events to help develop their communities to increase their satisfaction and engagement. Position Requirement - Bachelor’s degree or above, preferably in marketing, advertising, technology and/or media related field of study. - 10-year working experience in marketing, including but not limited to campaign planning, offline event management and media-buy, project management and partner management/operation. - Fluency in spoken and written Japanese and English. - Strong communication, negotiation and coordination skills. - Intellectual curiosity and ready to learn new skills and knowledge. - Good business/data analytical and problem-solving abilities. - Globally-minded and comfortable working with people from different cultural backgrounds. - Experience of working closely with online creators is a plus. - Be willing to roll up your sleeves, be resourceful and help the program build from the ground up.

What are TikTok perks and benefits

Lactation facilities

Fertility

Unconscious bias training

Networking

Succession planning

Diversity recruiting

Diversity performance

Short term disability

Paid paternity

Paid maternity

Paid adoptive

About the company

TikTok

Industry: Technology: Consumer Internet

As the leading destination for short-form mobile video, our platform helps people around the world become a part of a global community. In a world that feels more divided than ever, we are here to inspire creativity and bring joy. We do this by embracing change, thriving in ambiguity, and always looking for solutions.

Why you should apply for a job with TikTok:

Employee well-being is supported via hybrid work, short-term counseling through our EAP and a premium subscription to Headspace.
We embrace diversity across all dimensions and provide employees with 9 employee resource groups globally, including our WOMEN ERG.
Comprehensive parental leave policy as well as fertility treatment through healthcare providers with a $20,000 lifetime maximum.