Music Promotion Manager




Jakarta, Indonesia


Position summary

About Us: TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us: Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us.

About TikTok Music Distribution Platform: The emerging product is a music distributor that allows musicians to distribute their music work directly to TikTok and other DSPs while musicians can enjoy 100% royalties. Our vision is to nurture the local independent artists by supporting them in distribution, promotion, and career development. The distribution platform is an integrated platform for music marketing and distribution, designed to empower new and undiscovered artists, helping them develop and build their careers. Free to join, the platform also enables artists to grow their fanbases, harness their creative voice and have their music heard worldwide.

TikTok's all-in-one platform for music creators:

  • Distribute your music globally on TikTok and all major streaming services
  • Maintain 100% ownership and receive 100% royalties
  • Promote your music and reach global audiences

About the Team: The Team serves an all-in-one platform powered by TikTok, designed to better service music creators through each step of their career — from TikTok integrated promotion tools to universal music distribution, from diverse monetization opportunities to smart music creation. The Promotion Team exists to give every music creator & label the power to authentically connect with new audiences and "do music" their way.


  • Act as campaign manager and form comprehensive promotion plans for artists together with A&R team, responsible for content creative support, resource coordination and campaign execution.
  • Build and maintain a good connection with artists, support A&R team on artist communication regarding promotion progress and result delivery
  • Partner with DSPs and optimize playlist pitching strategy to get better support from DSPs
  • Responsible for media buying and exploring new feasible promotion channels according to business goals.
  • Extensive experience in music campaigns and artist collaborations, strong knowledge of marketing and media channels
  • Decent methodology and work experience working with DSP Partners
  • Good project management and coordination skills, high ownership and responsible attitude towards work
  • Proficient in English to work with international colleagues in a global environment
  • Good work ethics, self-motivated and result-driven with cross-cultural empathy.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Why you should apply for a job to TikTok:

  • 5/5 in overall job satisfaction

  • 4.3/5 in supportive management

  • 100% say women are treated fairly and equally to men

  • 100% would recommend this company to other women

  • 100% say the CEO supports gender diversity

  • Ratings are based on anonymous reviews by Fairygodboss members.
  • Employee well-being is supported via hybrid work, short-term counseling through our EAP and a premium subscription to Headspace.

  • We embrace diversity across all dimensions and provide employees with 9 employee resource groups globally, including our WOMEN ERG.

  • Comprehensive parental leave policy as well as fertility treatment through healthcare providers with a $20,000 lifetime maximum.