Product Marketing Lead, Measurement

TikTok

San Francisco, CA

Why you should apply for a job with TikTok:

Employee well-being is supported via hybrid work, short-term counseling through our EAP and a premium subscription to Headspace.
We embrace diversity across all dimensions and provide employees with 9 employee resource groups globally, including our WOMEN ERG.
Comprehensive parental leave policy as well as fertility treatment through healthcare providers with a $20,000 lifetime maximum.

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Position summary

This role can be based in New York, San Francisco, Los Angeles TikTok is the leading platform for short-form mobile video. Our mission is to inspire creativity and bring joy. We inform, entertain and inspire people across borders, cultures, and languages. TikTok has global offices in Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. Are you passionate about identifying problems and building solutions that help clients grow their business? TikTok is seeking an experienced Product Marketing Leader to join our North American Monetization Product Strategy & Operations team. This person will work with internal and external stakeholders to advise Agencies, clients, our Sales Partners, HQ PMMs, PM, RD, as well as influence the marketing industry across North America. The successful candidate will lead and manage a growing team of Measurement product marketers across North America to drive TikTok preferred measurement methods, best practice and product adoption at scale. This person will be comfortable talking about a combination of techniques and measurement and effectiveness strategies that drive insights and business value for both internal and external stakeholders. An ability to self-motivate, radically prioritize and influence partners are key skills. This role involves close collaboration with the Global Product Marketing, Product & Engineering teams along with cross-functional partners in Sales, Marketing Science, and Partnership teams. The ideal candidate must demonstrate a passion and vision for measurement and advertising, exhibit excellent problem solving, analytical, communication, and product positioning skills, thrive in an ambiguous environment and drive impact across teams. Responsibilities - Lead a talented, motivated and high-performing Measurement PMM team. Provide mentorship, guidance and career development to members of the team. - Develop strong C-level relationships, and use market insights to inform partnerships strategies to help our clients grow their business and support our strategic priorities. - Develop a comprehensive understanding of the Measurement and Signals Industry and drive thought leadership internally and externally inclusive of past, present and future state perspective/changes. - Identify and translate market opportunities and challenges into a well-defined team strategy that will accelerate the growth and adoption of TikTok's measurement products. - Influence cross-functional leadership to drive goal alignment and achieve our mission and strategy - Work towards bi-monthly OKRs such as revenue growth, new technology solutions, solution adoption and driving innovation - Provide external thought leadership as an industry expert Qualifications - 10+ years of experience in product marketing management, business development, business strategy, or equivalent experience with at least 5+ years of people management experience - Experience in MarTech, Measurement, Data Management and/or Advertising is a must - Strong knowledge of online advertising, branding, performance advertising and marketing frameworks, experience in ad-effectiveness measurement techniques. - Experience influencing and partnering with senior stakeholders across organizations - Track record of developing and leading high-performance, nimble and executionally rigorous teams - Experience dynamically prioritizing and managing multiple projects simultaneously and working in a fast-paced environment based on changing business priorities - Problem solving and analysis experience solving business problems, individually or in a group setting Preferred Qualifications: - MBA or other relevant advanced degree TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We believe individuals should not be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience. We are passionate about this and hope you are too. TikTok is committed to providing reasonable accommodations during our recruitment process. If you need assistance or an accommodation, please reach out to us at [email protected]

What are TikTok perks and benefits

Lactation facilities

Fertility

Unconscious bias training

Networking

Succession planning

Diversity recruiting

Diversity performance

Short term disability

Paid paternity

Paid maternity

Paid adoptive

About the company

TikTok

Industry: Technology: Consumer Internet

As the leading destination for short-form mobile video, our platform helps people around the world become a part of a global community. In a world that feels more divided than ever, we are here to inspire creativity and bring joy. We do this by embracing change, thriving in ambiguity, and always looking for solutions.

Why you should apply for a job with TikTok:

Employee well-being is supported via hybrid work, short-term counseling through our EAP and a premium subscription to Headspace.
We embrace diversity across all dimensions and provide employees with 9 employee resource groups globally, including our WOMEN ERG.
Comprehensive parental leave policy as well as fertility treatment through healthcare providers with a $20,000 lifetime maximum.