Product Marketing Leader, SMB Products

TikTok

New York, NY

Why you should apply for a job with TikTok:

Employee well-being is supported via hybrid work, short-term counseling through our EAP and a premium subscription to Headspace.
We embrace diversity across all dimensions and provide employees with 9 employee resource groups globally, including our WOMEN ERG.
Comprehensive parental leave policy as well as fertility treatment through healthcare providers with a $20,000 lifetime maximum.

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Position summary

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Mountain View, Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. The Monetization Product team at TikTok focuses on building a global marketing platform that fuels growth for businesses of all sizes. This role connects to that vision by focusing on small businesses, which is a key priority of TikTok monetization. This year, we will focus on creating SMB first product strategy and seek a senior Product Marketing Lead that generates breakthrough quantitative, qualitative, and competitive insights to define that. This role will be a part of the SMB growth team, a function that supports product development and is responsible for go-to-market strategy across marketing and sales channels. This opportunity incorporates managing a team of experienced product marketers and extensive cross-functional work with product teams, sales, data scientists, and marketing. Responsibilities - Work with Research & Data Science to generate break-through quantitative, qualitative, and competitive insights - Build strong product positioning, clear narratives, and drive influence across product to ensure we’re delivering SMB value - Develop and drive quarterly go-to-market plan across product, marketing, and sales channels. - Be the pulse of the market and drive product improvements through research, analysis, qualitative feedback, and direct engagement. - BA/BS degree. - 7+ years of experience in product development and product go-to-market - Experience with developing innovative product strategy - Experience leading cross-functional teams to drive results - People management experience with an experience building out teams. TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We believe individuals shouldn't be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience. We are passionate about this and hope you are too. TikTok is committed to providing reasonable accommodations during our recruitment process. If you need assistance or an accommodation, please reach out to us at [email protected]

What are TikTok perks and benefits

Lactation facilities

Fertility

Unconscious bias training

Networking

Succession planning

Diversity recruiting

Diversity performance

Short term disability

Paid paternity

Paid maternity

Paid adoptive

About the company

TikTok

Industry: Technology: Consumer Internet

As the leading destination for short-form mobile video, our platform helps people around the world become a part of a global community. In a world that feels more divided than ever, we are here to inspire creativity and bring joy. We do this by embracing change, thriving in ambiguity, and always looking for solutions.

Why you should apply for a job with TikTok:

Employee well-being is supported via hybrid work, short-term counseling through our EAP and a premium subscription to Headspace.
We embrace diversity across all dimensions and provide employees with 9 employee resource groups globally, including our WOMEN ERG.
Comprehensive parental leave policy as well as fertility treatment through healthcare providers with a $20,000 lifetime maximum.