Product Marketing Manager - Latin America

TikTok

São Paulo, Brazil

Why you should apply for a job with TikTok:

Employee well-being is supported via hybrid work, short-term counseling through our EAP and a premium subscription to Headspace.
We embrace diversity across all dimensions and provide employees with 9 employee resource groups globally, including our WOMEN ERG.
Comprehensive parental leave policy as well as fertility treatment through healthcare providers with a $20,000 lifetime maximum.

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Position summary

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok is a platform rooted in creativity and has played a critical role in enabling positive creative expression with our global community of users & creators. At TikTok, product marketing is responsible for telling our product story to the world and representing our local user needs and insights back to the business. We are looking for a Product Marketing Manager that will sit across all TikTok product verticals, liaising with our global team and regional marketing teams, and execute local and region-specific plans. This role will facilitate and lead product marketing campaigns and product integrations across Latin America, including Brazil, Argentina and other South American countries, while collaborating with multiple internal stakeholders across functions to reflect local user needs and insights. What You'll Do - Develop and execute measurable, multi-channel go-to-market campaigns for product launches & integrations across priority verticals, working closely alongside country marketing managers - Manage localisation of global launch materials and product marketing assets - Be the voice of the Latin American region, landscape and users to the global org and product teams - Work with our research and insights teams to deliver local audience & competitive insights to be used in product decision making and marketing planning - Work cross-functionally to improve the visibility of product marketing and product & user insights; developing a continuous flow of communication among relevant teams. - Drive visibility and understanding of global product roadmap and marketing priorities among local marketing and cross-functional teams - Supporting large-scale brand campaigns and partnerships with product insights and seamless product integrations Who You Are - 6+ years of product-focused marketing experience, ideally on consumer tech products - Deep consumer knowledge of TikTok products and the competitive landscape in LatAm - Understanding of user needs in Latin America including socio, economic, and cultural nuances and considerations - Excellent organization, written & oral communication, and problem-solving skills - Comfortable in an experimental and extremely fast-paced environment - High attention to detail and proven ability to manage multiple, competing priorities simultaneously - Passionate about TikTok and our mission - You have a high level of integrity as well as interpersonal skills as you often act as the “glue” between internal departments - You are a compelling storyteller who can communicate in succinct and inspiring ways to a variety of audiences, including internal stakeholders and external audiences

What are TikTok perks and benefits

Lactation facilities

Fertility

Unconscious bias training

Networking

Succession planning

Diversity recruiting

Diversity performance

Short term disability

Paid paternity

Paid maternity

Paid adoptive

About the company

TikTok

Industry: Technology: Consumer Internet

As the leading destination for short-form mobile video, our platform helps people around the world become a part of a global community. In a world that feels more divided than ever, we are here to inspire creativity and bring joy. We do this by embracing change, thriving in ambiguity, and always looking for solutions.

Why you should apply for a job with TikTok:

Employee well-being is supported via hybrid work, short-term counseling through our EAP and a premium subscription to Headspace.
We embrace diversity across all dimensions and provide employees with 9 employee resource groups globally, including our WOMEN ERG.
Comprehensive parental leave policy as well as fertility treatment through healthcare providers with a $20,000 lifetime maximum.