Product Marketing Manager - Measurement

TikTok

Singapore

Why you should apply for a job with TikTok:

Employee well-being is supported via hybrid work, short-term counseling through our EAP and a premium subscription to Headspace.
We embrace diversity across all dimensions and provide employees with 9 employee resource groups globally, including our WOMEN ERG.
Comprehensive parental leave policy as well as fertility treatment through healthcare providers with a $20,000 lifetime maximum.

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Position summary

1. Define the go-to-market strategy for TikTok's ever-evolving ads product. Partner with a range of cross-functional teams across the world to ensure flawless execution against this strategy. 2. Manage growth for a range of products in market; set goals, manage launches and implement activations in order to drive adoption. Collaborate with technical and operations teams to monitor product performance. 3. Collaborate closely with cross functional team to develop planning guidance for TikTok advertising solutions. 4. Represent product in-market by demonstrating ownership of overall sales team understanding and acting as the conduit between market and HQ. 5. Partner closely with sales teams and marketing science to utilise data proficiently to deeply understand pain points, formulate business requirements and prioritise solutions to influence the direction of product development. 6. Build an understanding of the most nascent TikTok advertising and measurement products and leverage these products to achieve customer goals. 7. Prioritise, distill and surface market intelligence to shape future advertising products. 1. 5+ years experience working in media industry with brand measurement experience. 2. Experience with Impression and Click Tracking. 3. Knowledge of Self-Attribution Network and signal products such as pixel, SDK, Events API. 4. Experience working with MMPs (AppsFlyer, Adjust, Branch), familiar with the concept of AB testing and Conversion Lift Study. 5. Abreast of the latest happenings around privacy products. 6. A fast learner with a good sense of judgment and original thinking. Ability to thrive in ambiguity and adjust quickly to change. 7. Excellent communication, presentation and analytical skills. 8. Customer service orientation and experience working in a client facing capacity. 9. A commercial mindset with a history of delivering against stretching performance goals.

What are TikTok perks and benefits

Lactation facilities

Fertility

Unconscious bias training

Networking

Succession planning

Diversity recruiting

Diversity performance

Short term disability

Paid paternity

Paid maternity

Paid adoptive

About the company

TikTok

Industry: Technology: Consumer Internet

As the leading destination for short-form mobile video, our platform helps people around the world become a part of a global community. In a world that feels more divided than ever, we are here to inspire creativity and bring joy. We do this by embracing change, thriving in ambiguity, and always looking for solutions.

Why you should apply for a job with TikTok:

Employee well-being is supported via hybrid work, short-term counseling through our EAP and a premium subscription to Headspace.
We embrace diversity across all dimensions and provide employees with 9 employee resource groups globally, including our WOMEN ERG.
Comprehensive parental leave policy as well as fertility treatment through healthcare providers with a $20,000 lifetime maximum.