Product Marketing Manager, Performance Vertical Solutions - LATAM

TikTok

São Paulo, Brazil

Why you should apply for a job with TikTok:

Employee well-being is supported via hybrid work, short-term counseling through our EAP and a premium subscription to Headspace.
We embrace diversity across all dimensions and provide employees with 9 employee resource groups globally, including our WOMEN ERG.
Comprehensive parental leave policy as well as fertility treatment through healthcare providers with a $20,000 lifetime maximum.

Get jobs straight to your inbox

Anonymous company reviews, virtual recruiting events, and a supportive community for women when you sign up.

#JSJFL

Position summary

Qualifications: - Bachelor's degree or above. - 5+ years experience in advertising and/or marketing with a focus on performance/direct response objectives. - Gaming and/or App Services industry expertise strong understanding of industry and client objectives. - Excellent written and verbal communication skills, fluency in English is a must. - Logical thinking ability, analytical skills, good teamwork spirit, strong sense of responsibility and professionalism - A fast learner with a good sense of judgment and original thinking. Ability to thrive in ambiguity and adjust quickly to change. - Proven track record of creating value through strategic product marketing i.e. developing GTM plans, activation strategies and market research that will bring TikTok's advertising products to life - Experience putting together pitches, proposals, and B2B communications that bring TikTok advertising products to life - Courage to challenge, and ability to adjust in a rapidly changing business; insightful and good at independent thinking Preferred qualifications: - Spanish fluent TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We believe individuals shouldn't be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience. We are passionate about this and hope you are too. Qualifications: - Bachelor's degree or above. - Excellent written and verbal communication skills, fluency in English is a must. - Logical thinking ability, analytical skills, good teamwork spirit, strong sense of responsibility and professionalism - 5+ years of experience in the digital advertising industry. - Market research experience, media agency analytics experience or product marketing experience with digital ad products. - Experience working with clients on qualitative and quantitative measurement of marketing campaigns. An understanding of the measurement solutions provided in market and an ability to advise businesses on these. - A commercial mindset with experience building business cases from market research and analysis - Proven track record of creating value through strategic product marketing i.e. developing GTM plans, activation strategies and market research that will bring TikTok's advertising products to life - Experience putting together pitches, proposals, and B2B communications that bring TikTok advertising products to life - Courage to challenge, and ability to adjust in a rapidly changing business; insightful and good at independent thinking Preferred Skills: - Spanish fluent - Experience in Identity/Basic tracking (pixel, SDK, S2S, Advanced Matching, etc.), - Knowledge of 1P and 3P brand safety, viewability and verification tools (Eg. Openslate, IAS, Moat, DoubleVerify, Nielsen) - Knowledge of Brand Lift Study, Marketing Mix Modeling and Sales Lift - Familiar with IAS, MRC, GARM, WFA TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We believe individuals shouldn't be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience. We are passionate about this and hope you are too.

What are TikTok perks and benefits

Lactation facilities

Fertility

Unconscious bias training

Networking

Succession planning

Diversity recruiting

Diversity performance

Short term disability

Paid paternity

Paid maternity

Paid adoptive

About the company

TikTok

Industry: Technology: Consumer Internet

As the leading destination for short-form mobile video, our platform helps people around the world become a part of a global community. In a world that feels more divided than ever, we are here to inspire creativity and bring joy. We do this by embracing change, thriving in ambiguity, and always looking for solutions.

Why you should apply for a job with TikTok:

Employee well-being is supported via hybrid work, short-term counseling through our EAP and a premium subscription to Headspace.
We embrace diversity across all dimensions and provide employees with 9 employee resource groups globally, including our WOMEN ERG.
Comprehensive parental leave policy as well as fertility treatment through healthcare providers with a $20,000 lifetime maximum.