Product Marketing Manager, TikTok Business Center: Security, Payments, and Business Journey - MPO - San Jose

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About the team
The Product Marketing team for TikTok Business Center is part of the Product Strategy and Operations (PSO) organization. This team focuses on enhancing the security, payment, and onboarding experiences for businesses using our platform. Our goal is to ensure that advertisers, from SMBs to key accounts, can efficiently navigate their journey on TikTok, from onboarding to ad delivery, while enjoying a seamless and secure experience.

About the role
We are seeking a Product Marketing Manager to drive the product strategy and go-to-market efforts for our security, payments, and business journey features within TikTok Business Center, a centralized platform that empowers businesses to efficiently manage their digital marketing and commerce activities. This role is integral to the entire product lifecycle, from identifying customer needs and collaborating with cross-functional teams to launching and promoting features that enhance the business experience on TikTok. You will play a pivotal role in shaping the future of how businesses interact with our platform by consolidating asset management, optimizing user journeys, and ensuring secure, reliable payment processes. Your work will ensure that our solutions are innovative, aligned with the diverse needs of our global user base, and foster trust in the platform.

Responsibilities:

1. Product Strategy and Go-to-Market Execution:

• Lead the product strategy and go-to-market initiatives for security, payments, and business journey solutions within the Business Center.
• Develop clear value propositions, positioning, and messaging that highlight the importance of security, seamless payment processing, and an optimized business journey for businesses on TikTok.
• Drive global adoption of these features through targeted marketing campaigns, sales enablement tools, and customer education programs.
• Define and track success metrics, ensuring that security, payment, and business journey features meet user needs and business objectives.

2. Collaboration Across Functions:

• Work closely with Product Managers, Engineers, and Sales teams to align on security, payment, and business journey requirements, and to ensure these are reflected in product development and marketing strategies.
• Partner with the sales team to identify key market opportunities and develop strategies that address the unique challenges faced by businesses in their TikTok journey.
• Coordinate with cross-functional teams to produce and distribute marketing materials, conduct user training, and develop external documentation that supports product adoption.

3. Innovation and Product Testing:

• Lead alpha/beta testing for security, payment, and business journey features, gathering early feedback to refine and improve product offerings.
• Ensure that new features are scalable and robust, with continuous feedback loops to address emerging threats and user needs.

4. Market Insight and Strategy:

• Conduct thorough research to understand the security, payment, and business journey landscape, including competitor analysis, customer feedback, and market trends.
• Use insights to inform the product strategy, ensuring that TikTok's security, payment, and business journey solutions are at the forefront of industry standards and meet businesses' evolving needs.

Qualifications

Minimum Qualifications:

• BA/BS degree or equivalent experience.
• 3+ years of experience in product marketing or product management, with a focus on security, payments, or business journeys on digital platforms.
• Strong understanding of security best practices, payment processing, and customer onboarding in a digital environment.
• Excellent communication, organizational, and analytical skills.
• Ability to manage multiple projects, prioritize tasks, and work effectively in a fast-paced environment.
• Proven track record of leading cross-functional teams and driving successful go-to-market strategies.

Preferred Qualifications:

• Experience in managing security features, payment systems, and customer onboarding within digital platforms.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $103200 - $244888 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.