Product Strategy and Operations, Close-Loop

close loop direction is the advertising product dedicated for TikTok Shop merchants/brands to grow their business on TikTok.
TikTok Shop is an innovative new shopping feature that enables merchants, brands, and creators to showcase and sell products directly on TikTok through in-feed videos, LIVEs, the product showcase tab, and the shopping center (2nd tab of the TikTok app). Now TikTok Shop is available in SEA, UK and US.

Responsibilities

• Partner closely with sales team to deeply understand businesses' pain points, form business requirements and prioritize solutions to influence the direction of product development.
• Partner with cross-functional teams to develop and execute regional programs and initiatives.
• Partner with local PMM and sales teams to build an understanding of close-loop E-commerce products and leverage these products to achieve customer goals.
• Define go-to-market strategy for close-loop E-commerce products. Instrumental in setting go-to-market strategy, and ensuring flawless execution and operations against the strategy.
• Prioritise, distill and surface market intelligence to shape future advertising products.
• Work with the growth team to drive close-loop E-commerce ads growth

Qualifications

• 3+ years of work experience in product marketing/operations role, or other operational roles in advertising/E-commerce.
• Self-starter with strong project management skills, ability to grasp the core context, identify key risks, and cooperate with all parties to achieve goals.
• Analytical, data sensitive & goal-driven. Comfortable with setting ambitious targets, analyzing the status quo, planning a course of action, executing rapid trial & error iterations and constantly improving.
• Great communicator & team-worker. Comfortable navigating global organization structures & aligning objectives with cross-functional teams. Thriving in a work environment with diverse cultures.
• Experience in digital advertising and knowledge of E-commerce is a plus.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.