SMB Training Manager, EMEA




Dublin, Ireland


Position summary

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us.

TikTok's SMB (Small and Medium Business) team aims to help businesses and brands of all sizes unleash their creative side, connect with our audience, or perhaps, be discovered! From designing scaled sales and service delivery programs, to ensuring our customers have best-in-class tools and products at their fingertips, our SMB team combines operational expertise with a customer-centric mindset to help businesses achieve their marketing goals on TikTok, no matter how big or small.

We are looking for a passionate and experienced Training Manager to support the ongoing training and development of our in-house and outsourced teams in order to ensure a high quality customer support experience for our SMB advertisers. This leader will own the identification of training and development needs and the subsequent creation and delivery of training solutions for both EMEA and cross regional based SMB employees. Our ideal candidate will have demonstrated operational success in developing and delivering training programs across multiple regions.


  • Lead the SMB Training team for EMEA to design and expand enablement programmes based on the needs assessment of sales teams including onboarding and continuous development

  • Conduct regular learning needs analysis and align with Learning Experience Design, SMB Sales, Quality, Vendor, Marketing etc to adapt training programs to the needs of the business across product, process sales and soft skills

  • Own and deliver global training programs focused on core sales functions/areas with partners based in multiple regions

  • Own the performance management, coaching and professional development of a team of training specialists

  • Define processes to ensure training evaluations are conducted and actions are made to ensure all training provided is impactful and aligned with business objectives

  • Manage the operational responsibilities of a training team including communication to the org, training calendars, trainer capacity etc.

  • Stay connected on current learning/teaching trends and adopt innovative approaches to drive impactful, engaging learning for our learners

  • Proven leadership experience, within L&D, HR, or similar field, with training experience as a must!

  • Passion for training, must be highly self-motivated and customer-centric

  • Project Management experience working in multiple territories in EMEA/Global to drive enablement

  • An operational mindset with an ability to work strategically in a fast-paced, dynamic environment and resourceful in achieving success in the face of ambiguity and change

  • A strong understanding of adult learning theory with experience designing and implementing effective training and development through adopting multiple learning approaches (ADDIE, VARK, Kirkpatrick's model of evaluation etc)

  • Ability to link training to performance and quality using measurable outputs

  • Demonstrated ability to multi-task, prioritize and meet timelines on regional and global training deliverables

  • Strong interpersonal and presentation skills with experience working within a multi-cultural, multinational organisation to drive training deliverables

  • Bachelor's degree, professional qualification, or equivalent work experience, in Human Resources, Training and Development, or a related field required

Bonus Attributes:

  • Experience and strong knowledge of the digital marketing/advertising landscape
  • Experience working with SMB vendors across sales, programs, tooling etc to drive alignment and performance
  • Flexible to travel to other regional sites

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Why you should apply for a job to TikTok:

  • 5/5 in overall job satisfaction

  • 4.5/5 in supportive management

  • 100% say women are treated fairly and equally to men

  • 100% would recommend this company to other women

  • 100% say the CEO supports gender diversity

  • Ratings are based on anonymous reviews by Fairygodboss members.
  • Employee well-being is supported via hybrid work, short-term counseling through our EAP and a premium subscription to Headspace.

  • We embrace diversity across all dimensions and provide employees with 9 employee resource groups globally, including our WOMEN ERG.

  • Comprehensive parental leave policy as well as fertility treatment through healthcare providers with a $20,000 lifetime maximum.