Social Editor - DE

TikTok

4.5

(6)

Berlin, Germany

Why you should apply for a job to TikTok:

  • 4.5/5 in overall job satisfaction
  • 4.5/5 in supportive management
  • 100% say women are treated fairly and equally to men
  • 100% would recommend this company to other women
  • 100% say the CEO supports gender diversity
  • Ratings are based on anonymous reviews by Fairygodboss members.
  • Employee well-being is supported via hybrid work, short-term counseling through our EAP and a premium subscription to Headspace.
  • We embrace diversity across all dimensions and provide employees with 9 employee resource groups globally, including our WOMEN ERG.
  • Comprehensive parental leave policy as well as fertility treatment through healthcare providers with a $20,000 lifetime maximum.
  • #A98435

    Position summary

    perts from all around the globe. We are cultural junkies, working at the speed of the culture and obsessed with music, entertainment, education, sports and gaming, with a deep understanding of the internet and meme subculture. The team is creating content to educate, inspire and tell stories to position TikTok as the most trusted video platform for everyone.

    The ideal candidate is a skilled social marketer and creative thinker. Candidates should have prior experience managing channels, growing brand accounts and followers' bases and leading multi-channel social campaigns.

    Responsibilities:

    • Owner of the culture engine, a storytelling unit that makes and breaks culture through social / media daily news
    • Foster an obsession with culture and storyhunting, connect the dots between the memes within the app and what's happening in the real world, keep the team's attention on the key beats from an influencer KOL tweet through to breaking news in key verticals (sports, entertainment, music and gaming)
    • Interpret signals from the app and culture, turn them into brand narrative opportunities
    • Deploy every format creatively and tactically to capture attention, drive earned media and re-engagements.
    • Being the bridge between business and social objectives, adept at translating business strategy and priorities into social strategy and tactics. They will provide feedback loops to shed light on social returns on investments (i.e. ensuring measurement best practices and reporting)
    • Coach the team to move from content calendars to editorial roll-outs which land stories with context and meaning, drive relevance through entertaining experiences
    • The final quality check and sign off for all content and copy in social media across the region, deliver the best possible consumer experience and premium connected user journeys
    • Senior level point of contact for Brand Marketing, Content Ops, User Growth, P&C, Comms, Music and Employer Branding to land integrated concepts and through line storytelling
    • Drive a positive competitive team spirit focused on key growth and engagement metrics, champion wins, acknowledge losses, address short term results to improve long term health
    • Collaborate with high empathy for the greater good of the business, make the big moments bigger, high five XFN teammates

    Qualifications

    • Editorial and social (paid and organic) background a must, ideally for a big entertainment company or publisher
    • At least 7-10 years of overall experience
    • Experience in cultural marketing preferred
    • Track record of breaking social media stories in real-time
    • Track record of great editorial projects which have created conversation and broken into the cultural zeitgeist
    • Ability to speak / write fluently in both English and another European language. German is preferred
    • Obsessed with detail, with strong analytical skills
    • Risen through the ranks so understands how to get the job done and has empathy for the workload of the team
    • Familiar with TikTok community and culture and shows a deep understanding of the content ecosystem and its role in culture today
    • Lives in the moment, thrive on deadline, fast, but measured and composed in execution
    • Deep understanding of mobile internet and the competitive landscape of TikTok

    TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

    Why you should apply for a job to TikTok:

  • 4.5/5 in overall job satisfaction
  • 4.5/5 in supportive management
  • 100% say women are treated fairly and equally to men
  • 100% would recommend this company to other women
  • 100% say the CEO supports gender diversity
  • Ratings are based on anonymous reviews by Fairygodboss members.
  • Employee well-being is supported via hybrid work, short-term counseling through our EAP and a premium subscription to Headspace.
  • We embrace diversity across all dimensions and provide employees with 9 employee resource groups globally, including our WOMEN ERG.
  • Comprehensive parental leave policy as well as fertility treatment through healthcare providers with a $20,000 lifetime maximum.