© 2022 Fairygodboss. All rights reserved.
Why you should apply for a job with TikTok:
Employee well-being is supported via hybrid work, short-term counseling through our EAP and a premium subscription to Headspace.
We embrace diversity across all dimensions and provide employees with 9 employee resource groups globally, including our WOMEN ERG.
Comprehensive parental leave policy as well as fertility treatment through healthcare providers with a $20,000 lifetime maximum.
#S9386
Position summary
About Us:
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
About the Team:
TikTok is looking for a Social Lead to run the social and editorial operation across the APAC region as part of its global social media team. Reporting to the Global Head of Social Media Marketing, the role will play a pivotal role in growing TikTok's brand and engagement with existing and new users through social media.
About the Role:
The successful applicant will be obsessed with culture both within TikTok and outside of it, and understand how to tell entertaining stories connect to interest, community and fandom. The APAC Social Lead will have a strong editorial background with a vision for how to plan and program narratives that run through markets and mediums, and unravel the diverse universe of TikTok.
As well as the art and craft of storytelling, the Social Lead will be an expert in the science of social media and know how to use all of the formats across paid and organic to distribute stories to deliver high volume impressions, growth and traffic.
This role is an important leadership position within TikTok, managing a team of editors across APAC (Japan, Korea, Indonesia, Philippines, Thailand, Vietnam & Malaysia), and interacting with senior marketing and cross-functional executives in the region. TikTok is one of the fastest moving companies in the world and you will need to thrive in moving at the speed of the users and community. The Social Lead will be a rock and role model for the team, inspiring them through a bold vision, focus on detail and unlimited creativity.
Responsibilities:
- Owner of the regional culture engine, a storytelling unit that makes and breaks culture through social / media daily news
- Coach the team to move from content calendars to editorial roll-outs which land stories with context and meaning, drive relevance through entertaining experiences
- Foster an obsession with culture and storyhunting, connect the dots between the memes within the app and what's happening in the real world, keep the team's attention on the key beats from an influencer KOL tweet through to breaking news in key verticals (sports, entertainment, music, education and gaming)
- The final quality check and sign off for all content and copy in social across APAC to deliver the best possible consumer experience and premium connected user journeys
- Senior level point of contact for Content Ops, User Growth, B&C, Comms, Music and Employer Branding to land integrated concepts and through the line storytelling
- Drive a positive and competitive team spirit focused on key growth and engagement metrics, champion the wins, acknowledge the losses, address short term results to improve long term health
- Collaborate with high empathy for the greater good of the business, make the big moments bigger, high five XFN teammates
- Editorial and social (paid and organic) background is a must, ideally for a big entertainment company or publisher
- At least 10 years of overall experience in APAC region
- Experience in cultural marketing preferred
- Track record of breaking social media stories in real-time
- Track record of great editorial projects which have created conversation and broken into the cultural zeitgeist
- Strong leadership to grow a regional team. Excellent stakeholder management skills to build and foster rapport and trust with regional senior leaders
- Obsessed with the detail, with strong analytical skills
- Risen through the ranks so understands how to get the job done and has empathy for the workload of the team
- Familiar with TikTok community and shows a deep understanding of the content ecosystem and its role in culture today
- Lives in the moment, thrives on deadline, fast, but measured and composed in execution
- Deep understanding of mobile internet and the competitive landscape of TikTok
- Excellent communication skills. Another language from the region (Japanese, Korean, Bahasa Indonesia, or Thai) is advantageous but not a must as the role will work closely with stakeholders in these regions.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We believe individuals shouldn't be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience. We are passionate about this and hope you are too.
What are TikTok perks and benefits
Lactation facilities
Fertility
Unconscious bias training
Networking
Succession planning
Diversity recruiting
Diversity performance
Short term disability
Paid paternity
Paid maternity
Paid adoptive
About the company
Industry: Technology: Consumer Internet
As the leading destination for short-form mobile video, our platform helps people around the world become a part of a global community. In a world that feels more divided than ever, we are here to inspire creativity and bring joy. We do this by embracing change, thriving in ambiguity, and always looking for solutions.
Why you should apply for a job with TikTok:
Employee well-being is supported via hybrid work, short-term counseling through our EAP and a premium subscription to Headspace.
We embrace diversity across all dimensions and provide employees with 9 employee resource groups globally, including our WOMEN ERG.
Comprehensive parental leave policy as well as fertility treatment through healthcare providers with a $20,000 lifetime maximum.
© 2022 Fairygodboss. All rights reserved.