Strategy & Business Intelligence Intern (TikTok Shop - Fashion) - 2025 Start (BS/MS)
Milan, Italy
Why you should apply for a job to TikTok:
4.5/5 in overall job satisfaction
4.5/5 in supportive management
100% say women are treated fairly and equally to men
100% would recommend this company to other women
100% say the CEO supports gender diversity
Employee well-being is supported via hybrid work, short-term counseling through our EAP and a premium subscription to Headspace.
We embrace diversity across all dimensions and provide employees with 9 employee resource groups globally, including our WOMEN ERG.
Comprehensive parental leave policy as well as fertility treatment through healthcare providers with a $20,000 lifetime maximum.
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Position summary
ning intern to support the Fashion Team of TikTok Shop Italy, with a strong focus on strategy, business intelligence, and category expansion. In this role, you will help us identify and map underserved fashion categories, emerging creator-led brands, and high-potential merchants that can meaningfully grow within TikTok Shop. Your insights will directly support the team's merchant acquisition, category development, and overall growth strategy.
- Market research and analysis of the Italian fashion ecosystem (SMBs, DNVBs, creator brands, niche labels).
- Identification of high-potential merchants across underserved or fast-growing categories.
- Tracking performance trends, competitive benchmarks, and category opportunities.
- Supporting the team with Excel-based analyses, dashboards, and reports.
- (Optional, based on readiness) Supporting early-stage Business Development activities.
Qualifications
Minimum Qualifications
- Fluency in Italian and English, both spoken and written.
- Understanding or strong interest in the Italian fashion ecosystem, from emerging brands to established players.
- Familiarity with the creator economy and social media platforms, ideally an active, informed user.
- Proactive, opportunity-driven mindset, with a natural hunter mentality and curiosity for discovering new brands.
Preferred Qualifications
- Academic background in Business, Economics, Marketing, or related fields (completed or in progress).
- Strong Excel skills and an analytical, data-oriented approach.
- Experience with research or market analysis, even in an academic or project context.
- Interest in e-commerce, digital trends, and consumer behavior, especially within fashion.
- Basic understanding of KPIs (conversion, views, GMV, etc.) or willingness to learn quickly.
By submitting an application for this role, you accept and agree to our global applicant privacy policy, which may be accessed here: https://careers.tiktok.com/legal/privacy
Why you should apply for a job to TikTok:
4.5/5 in overall job satisfaction
4.5/5 in supportive management
100% say women are treated fairly and equally to men
100% would recommend this company to other women
100% say the CEO supports gender diversity
Employee well-being is supported via hybrid work, short-term counseling through our EAP and a premium subscription to Headspace.
We embrace diversity across all dimensions and provide employees with 9 employee resource groups globally, including our WOMEN ERG.
Comprehensive parental leave policy as well as fertility treatment through healthcare providers with a $20,000 lifetime maximum.