TikTok Shop - Strategy Growth Program Manager

TikTok

4.5

(6)

London, United Kingdom

Why you should apply for a job to TikTok:

  • 4.5/5 in overall job satisfaction
  • 4.5/5 in supportive management
  • 100% say women are treated fairly and equally to men
  • 100% would recommend this company to other women
  • 100% say the CEO supports gender diversity
  • Ratings are based on anonymous reviews by Fairygodboss members.
  • Employee well-being is supported via hybrid work, short-term counseling through our EAP and a premium subscription to Headspace.
  • We embrace diversity across all dimensions and provide employees with 9 employee resource groups globally, including our WOMEN ERG.
  • Comprehensive parental leave policy as well as fertility treatment through healthcare providers with a $20,000 lifetime maximum.
  • #A63283

    Position summary

    Incubation team (MAI Team) operates within the SMB pillar of TikTok E-commerce, spearheading the acquisition and onboarding journey for new sellers.

    Join the dynamic TikTok Shop MAI (Merchant Acquisition & Incubation) team, dedicated to nurturing new and early-stage merchants. As a key contributor on the Incubation side, your focus will be on the Merchant Growth Program.

    In this pivotal role, you'll take ownership of designing effective programs, empowering our merchants to grow and scale to new heights. Your responsibilities extend to crafting a robust engagement plan, ensuring successful program completion whilst delivering a strong ROI.

    Responsibilities

    • Design, execute and iterate growth strategies and campaigns for merchant incubation, retention, and merchant sales and order growth.
    • Based on an understanding of different seller segments, develop differentiated guidance and marketing strategies.
    • Understand pain points and demands at each stage of merchants' lifecycle, and build a full-funnel growth operation framework.
    • Design incentive policies, plan growth resources, discover growth opportunities through data analysis, merchant research, industry analysis, and competitor analysis. Develop corresponding solutions and plans.
    • Coordinate resources with cross functional teams such as product, data, marketing, algorithm and finance, drive the execution of growth projects.
    • Analyze the results of growth campaigns, develop methods and measure ROI clearly, find opportunities for further iterations.
    • Daily monitor growth metrics, identify trends and conduct attribution analysis, and optimize growth directions.

    Qualifications

    • Significant experience in a B2B Marketplace Environment in a growth focused role.
    • Data-driven with strong logical thinking and data analysis skills. Experience in using data to drive problem-solving and project conceptualisation and creation.
    • Excellent communication (both written and verbal), collaboration, execution, and project management skills.
    • Well versed in influencing stakeholders, both internal and external.
    • Ability to work well under pressure in a fast-paced environment.
    • Quick learner, proactive, and resilient, with the ability to cope well under pressure.

    TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

    Why you should apply for a job to TikTok:

  • 4.5/5 in overall job satisfaction
  • 4.5/5 in supportive management
  • 100% say women are treated fairly and equally to men
  • 100% would recommend this company to other women
  • 100% say the CEO supports gender diversity
  • Ratings are based on anonymous reviews by Fairygodboss members.
  • Employee well-being is supported via hybrid work, short-term counseling through our EAP and a premium subscription to Headspace.
  • We embrace diversity across all dimensions and provide employees with 9 employee resource groups globally, including our WOMEN ERG.
  • Comprehensive parental leave policy as well as fertility treatment through healthcare providers with a $20,000 lifetime maximum.