Tokopedia Brand Marketing Senior Executive - Integrated Marketing - Indonesia

o create the most compelling campaign in the market

Responsibilities:
Campaign Development & Planning:

• Collaborate with stakeholders to understand marketing objectives and develop comprehensive brand campaign strategies aligned with overall business goals.
• Assist in the conceptualization and planning of creative and innovative campaign concepts across various channels (digital, social media, traditional, experiential, etc.).
• Execute and contribute in the setting of clear campaign objectives, target audiences, and key performance indicators (KPIs).
• Assist in the development of detailed campaign timelines, resource allocation plans, and execution frameworks.
• Collaborate in conducting market research and competitive analysis to inform campaign strategies and ensure differentiation.

Campaign Execution & Management:

• Assist in the management of the end-to-end execution of brand marketing campaigns, ensuring adherence to timelines, budgets, and quality standards.
• Coordinate with internal teams (e.g., creative, content, sales) and external agencies (e.g., advertising, PR, media buying) to ensure seamless campaign delivery.
• Lead the development of compelling marketing materials and content in collaboration with the creative team, ensuring brand consistency and messaging alignment.
• Oversee the implementation of campaigns across various marketing channels, including digital advertising (SEM, social media ads, display), social media marketing, content marketing, email marketing, public relations, events, and partnerships.
• Ensure all campaign activities comply with relevant regulations and ethical guidelines.

Campaign Analysis & Reporting:

• Assist in robust tracking mechanisms to monitor campaign performance against defined KPIs.
• Analyze campaign data and provide regular reports on key metrics, insights, and recommendations for optimization.
• Conduct post-campaign evaluations and provide actionable learnings for future initiatives.

Brand Building & Collaboration:

• Ensure all campaign activities consistently reinforce the brand identity, messaging, and values.
• Collaborate closely with other marketing team members to ensure integrated marketing efforts.
• Stay up-to-date with the latest marketing trends, technologies, and best practices.
• Contribute to the development and maintenance of brand guidelines and ensure their consistent application across all campaigns.

Qualifications

Minimum Qualification(s):

• Bachelor's degree with 2-3 years of proven experience in brand marketing, with a strong focus on campaign development and execution.
• Demonstrated success in managing multi-channel marketing campaigns from concept to completion.
• Sufficient understanding of digital marketing principles and platforms (e.g., social media, search engine marketing, email marketing). Able to drive data driven insights.
• Excellent project management, organizational, and time-management skills.
• Ability to work independently and collaboratively within a team environment.

Preferred qualification(s):

• Familiarity with brand tracking and social listening tools is a plus.
• Creative thinking and problem-solving abilities.
• Strong interpersonal and relationship-building skills.