behind the marketing and platform campaign endeavors of Bytedance's Global E-commerce division, lovingly referred to as TikTokShop E-Commerce Business. Our mission? To transform the online shopping experience, one captivating campaign at a time.
In this role, you will be responsible for the formulation of the overall user operation strategy and effectively enhance the life cycle value of TikTok Shop users.
- Responsible for the formulation of the overall user operation strategy, responsible for the growth and conversion of users, and effectively enhance the life cycle value of users
- Incorporating integrated marketing techniques, along with strategic alignment of products and field strategies, drive the successful execution of large-scale promotional campaigns, aligning user programs with product and field strategies to achieve desired outcomes and objectives
- Based on user stratification, develop different segmented operation strategies for different target groups, build effective user operation methods, and promote user transition
- Integrate market analysis and industry trends, conduct thorough user research and opportunity exploration, formulate strategic plans, and propel the expansion of our target user base
- Bachelor degree or above, more than 5 years of work experience in e-commerce, user operation experience is preferred
- Good data sensitivity, clear logic, methodology, able to independently output quality user strategy solutions
- Strong learning ability, self-motivation, and stress resistance
- Strong communication and coordination skills
- Good at summarizing complex phenomena, making it easier for the massess to understand
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.