Vertical Product Marketing Lead, Tech - Product and Client Solutions

roduct Marketers in driving the Go-To-Market strategies and identifying customer pain points. They would support and be part of a best-in-class team that has in-depth understanding of the clients, can aggressively take our current product & solutions sets to market, identify future product opportunities and gaps, and influence senior leadership across TikTok.

Responsibilities:

• Vertical PMM will own the activation strategy & revenue for their assigned vertical. This will be a full-funnel focus.
• Be focused on revenue & scaled activation and solution selling through Sales enablement.
• Be the expert on your vertical & customer needs, with a working understanding of the entire product suite as it relates to your vertical.
• Partnering with XFN teams to drive vertical product adoption (e.g. Marketing Science etc)
• Partner closely with Sales team to deeply understand user pain points, form business requirements and prioritize solutions to influence the direction of product development
• Lead vertical understanding, opportunity assessment, customer feedback and represent the vertical/market with Product teams.
• Demonstrate a strong understanding of the broader TikTok ecosystem and competitive landscape to develop strong vertical activations with our solutions

Qualifications

Minimum Qualifications

• Be revenue-driven and revenue-guided in all decisions
• BA/BS degree
• 5+ years of experience in Product Marketing or Product Strategy with Advertising products; experience with Tech clients will be a plus.
• Expertise and mid-funnel and lower funnel performance experience
• 5+ years of significant experience in a specific industry vertical (either as a salesperson, vertical product marketing manager, or another similar role)
• Experience partnering with and influencing product teams to represent market requirements
• Experience partnering with and influencing sales teams and developing go-to-market strategies

Preferred Qualifications

• 3+ years of Lower-funnel and Mid-funnel/performance advertising experience
• Strong communication and case-building experience

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $98040 - $232645 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.