Media Supervisor

Discovery is at the heart of everything we do. Wherever you find us around the world, if you can think of a product, you can probably find it in our stores, which include TJ Maxx, Marshalls, HomeGoods, Sierra, Winners, Homesense, and TK Maxx. With variety comes plenty of happy surprises - our environment is ever-changing, and that’s just how we like it. Every day is an opportunity to discover something new about our business, our partnerships and even something exciting about yourself. Ready to Discover Different?

Posting Notes: Framingham  || MA

Media Supervisor

The Media Supervisor would support the Media & Digital Marketing Manager, and partner with media agency, in the analysis, optimization, and execution of media campaigns, including social media, mobile, digital video, audio, OOH, OLV, and Linear TV.

Responsibilities:

• Works with the Media & Digital Marketing team, agencies, and brand marketing teams to develop effective communication tactics and best-in-class user experiences within each paid media channel

• Works with internal and external partners and agencies to ensure programs are executed flawlessly and drive results

• Participates in the development of larger strategies and seasonal project plans

• Monitors the media landscape to provide insights and implications for TJX brands, including distribution of best practices, competitive landscape (media & messaging), and potential technology partners/vendors.

• Acts as digital media content best practice advisor, providing POV on best-in-class content formats, user experience, and linking strategies.

• Communicates creative specs, deadlines and creative asset guidelines/examples to Brand Marketing and Creative teams

• Delivers all required creative assets (created by the Brand Creative teams) and campaign trafficking information to media agency partners

• Supports all rounds of digital media QA, changes, and final go-live

• Inputs into Brand Creative briefs and partners on creative review process to ensure all creative content is aligned with the Marketing Strategy and delivered to agencies for execution

• Maintains a pulse on audience trends and assists in the generation and implementation of target audiences across all digital campaigns (e.g. submitting CRM requests, uploading 1PD lists to platforms, etc)

• Maintains media budget including invoice reconciliation and billing tracking

• Reviews search keyword lists and ad copy recommendations and gains approval from Brand Marketing

• Partners with Brand Marketing and media agency teams to develop annual Grand Opening media strategy, creates media plans in support of grand openings, gains plan approval from Brand Marketing, and owns media authorization, creative spec delivery, creative trafficking

• Analyzes programs and provides reporting to cross channel teams with key findings and implications for future programs

• Provides ad-hoc reporting support

• Executes A/B tests and third-party campaign studies including measuring and reporting on findings

• Partners with internal and external agency teams to assist in delivering Marketing Mix Modeling data inputs and performing data QA
   

Requirements:

• Knowledge of media planning, including social media, mobile, digital video, audio, OOH. OLV, and Linear TV.

• General understanding of digital analytics platforms (Adobe Analytics, Google Analytics, Facebook Ads Manager)

• Team player who is collaborative while being an effective communicator

• Ability to work with and influence at all levels of the organization

• Ability to interpret and analyze data and present it to a variety of stakeholders

• Results driven, detail oriented, and self-motivated

• Excellent project management skills

• Experience with Microsoft Office suite is required, particularly Excel

• Related experience with a media agency, vendor or client-side media/marketing

• Experience with executing & measuring various forms of digital media (social, mobile, video, paid search, etc.)

• Bachelor’s Degree in Business, Marketing, Advertising, Communications or related field

Come Discover Different at TJX. From opportunity and teamwork to growth, we think you’ll find that it’s so much more than a job. When you’re a part of our global TJX family, you have the full support of a diverse, close-knit group of people dedicated to finding great deals and fantastic style. Best of all? They have a lot of fun doing it.

We care about our culture, but we also prioritize the tangible stuff (Competitive salaries: check. Solid benefits: check. Plenty of room for advancement: of course). It’s our way of empowering you to make your career here.
                          
We consider all applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, gender identity and expression, marital or military status. We also provide reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law.

 Posting Notes: Framingham  || MA