Product Marketing Manager- Telecommute

As a Product Marketing Manager, you will be responsible for developing marketing content and executing product marketing initiatives to drive revenue growth for the Optum provider business. Responsibilities include creating value proposition and differentiative messaging and narratives, delivering high-impact sales tools (PPT decks, sales sheets, case studies, white papers), performing competitive analysis, training sales on the release of new messaging narratives and tools, and working with Audience Engagement to identifying demand generation and market awareness opportunities. Accountable for a broad portfolio of Provider technology and services that span across the OptumInsight portfolio with a focus on how these assets help support our Business Process Outsourcing (BPO) engagement models.

The ideal candidate will have strong writing skills, ability to consume technical product details and output clear and easily consumable value prop messaging, experience supporting sophisticated sales organizations, understanding of the healthcare IT/physician/payer markets, preferably the Revenue Cycle and IT space, and a strong work ethic.

You'll enjoy the flexibility to telecommute* from anywhere within the U.S. as you take on some tough challenges.

ESSENTIAL JOB DUTIES AND RESPONSIBILITIES:

• Messaging: Identify points of differentiation and manage compelling value propositions for products/services. Adjust marketing content based on market trends and changes. Contribute to and execute on the strategic direction for product suite messaging.
• Content: Execute the creation of high-impact, brand-aligned materials with differentated messaging in all mediums. Support and execute differentiated thought leadership positions through marketing and communications content, activities and programs.
• Research: Assess competitive intelligence, client input and market trends and issues to aid the strategic decision making and development of key messaging / positioning and client satisfaction. Execute application in marketing activities.
• Sales Enablement: Determine and execute sales enablement plan, including training. May lead training.
• Collaboration: Collaborate with integrated/segment marketing teams and communications to execute demand generation and market awareness opportunities. Work closely with business and product managers, and senior leaders on occasion. Contribute to engagement on external vendors.

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

keywords: product marketing, product marketing manager

Required Qualifications:

• 5+ years of relevant industry orproduct marketing experience
• Project management skills
• If you need to enter a work site for any reason, you will be required to screen for symptoms using the ProtectWell mobile app, Interactive Voice Response (i.e., entering your symptoms via phone system) or similar UnitedHealth Group-approved symptom screener. When in a UnitedHealth Group building, employees are required to wear a mask in common areas. In addition, employees must comply with any state and local masking orders

Preferred Qualifications:

• MBA
• Domain expertise in healthcare IT and provider market, Revenue Cycle space a plus.

Careers with Optum. Here's the idea. We built an entire organization around one giant objective; make health care work better for everyone. So when it comes to how we use the world's large accumulation of health-related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to do your life's best work.(sm)

*All Telecommuters will be required to adhere to UnitedHealth Group's Telecommuter Policy.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

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UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

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Job Keywords: Marketing Manager, Telecommute, IT