2022 Campus FT: Marketing Analyst

Position Summary...

What you'll do...

Want to change the face of digital advertising? Want to re-imagine how the world's largest omni-channel consumer database can be used to power targeted ad campaigns for the largest brands in the world? We are rethinking digital advertising here at Walmart and are looking for some great people to help make this happen.

At Walmart Connect, We connect brands more meaningfully in customers’ everyday lives to accelerate shared growth. As stewards of our brand promise, “Save Money. Live Better,” we work alongside some of the most talented people in the world to engage with the more than 150M households who shop with us each week. This is a unique opportunity to join a high-visibility team with a big impact on our omni-channel business. We believe all digital advertising across search and display, both in-store and online, can be targeted, effective and accountable -- and we have Walmart's retail sales data to prove it.

Available Roles in Walmart Connect include:

OPERATIONS:

Collaboration: Collaborates with cross-functional teams across the organization to investigate and recommend solutions to partner questions and issues. 

 
Continuous Improvement and Support Strategy: Performs in-depth ongoing analysis of partner operations to track performance, identify inefficiencies and inform product and tools roadmap; Determines areas of improvement for partner operations and related tools and systems; Identifies and analyzes trends to identify root cause of medium to high complexity issues; Develops recommendations for solutions and proposes implementation plans for proposed solutions. 

 
Partner Support and Resolution: Provides second level and/or executive escalation support by collaborating with both internal and external partners to identify issue root causes, determine solutions and ensure issue resolution for medium to high complexity issues.

 
 
Provides and supports the implementation of business solutions by building relationships and partnerships with key stakeholders; identifying business needs; determining and carrying out necessary processes and practices; monitoring progress and results; recognizing and capitalizing on improvement opportunities; and adapting to competing demands, organizational changes, and new responsibilities. 
 

SALES:

Marketing Strategy: Uses a variety of elements (storyboards, presentation decks) to develop product stories that support brands and key marketing initiatives for the category; Understands category marketing strategy and how all products within the category connect to it; Provides recommendations to site merchandisers and category managers based on marketing expertise and performance in the category; Recommends affiliate coupons and promotions for the category. 

 
Research and Analysis: Performs complex marketing analysis of category KPIs, including brand and category deep dives, analysis of ad hoc initiatives or tests, keyword research, search query analysis, email marketing analysis and recurring sales reports; Analyzes a broad range of affiliate sites to understand affiliate landscape and determine category competitiveness to make recommendations to category and site merchandising managers; Makes recommendations to core analytics, marketing, category and site merchandising teams based on research and analytics. 

 
Campaign Implementation and Management: Implements marketing campaigns for a category; Manages digital marketing channels for a category, including email marketing programs, Paid Search, PLA, Affiliate and Paid Social; Manages affiliate programs, including reconciling order inquiries, implementing banners, updating links, pulling reports and creating coupon codes for a category. 

 
Collaboration: Collaborates with Marketing Managers and cross-functional teams across the organization (e.g., Inventory Management, Planning, Site Merchandising, Customer Service, Analytics) to develop and implement marketing programs for the category; Works with creative, copy and other internal/external resources to develop content for paid campaigns for a category. 

Minimum Qualifications

• 3.0 GPA or above from one of our target campuses, with demonstrable leadership and data & analytics experience
• Ideal candidate should demonstrate passion towards Marketing as well as exhibit the required competencies.
• Cross-Functional Team & Personal Leadership
• Data & Digital Acumen
• Customer/Member Service
• Relevant business and/or Omni experience Previous Internship or experience in Marketing
• Core Competencies in the following: Retail, Business, Marketing, Data & Analytics

We cannot offer sponsorship for this role

We will also have roles available for Walmart Marketing and Sam's Club Marketing.

Are you a creative mind with a passion for marketing?  Do you have strong leadership and interpersonal skills and the ability to conceptualize our brand promise “Expect Something Special”? If so, this is your opportunity to bring your innovation and drive into the workplace! We are looking for bold and passionate interns to work with our Marketing team that help to identify and develop approaches that lead with humanity and shift Walmart engagement marketing from transactional while supporting omni-channel membership growth.

A successful Marketing Manager Associate will have:

• Strong leadership qualities and ability to work well independently and as a part of a team
• Possess the ability to work in an everchanging and fast paced environment
• Demonstrate being a creative self-starter with strong strategy development and planning skills
• Have strong organizational skills with a particular emphasis on being detail oriented
• Demonstrate exceptional strategic thinking skills through data driven approaches
• Be able to analyze a problem, take a stance and propose a solution
• Uphold all values of the Walmart culture

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

As permitted by applicable law, provide evidence of full vaccination as defined by CDC guidelines OR secure approval of medical or religious accommodation for the vaccination mandate.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Primary Location...

850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America