All eligible associates have affordable options that include no lifetime maximum and eligible preventive care covered at 100%.
The enhanced maternity benefit supports birth moms with up to 10 weeks of protected paid time away from work.
Associates can take advantage of Resources for Living, a free confidential counseling and health information service.
As more brands compete for fragmented customer attention, purpose-driven storytelling – coupled with bold actions rooted in the business – has become even more critical to differentiate in a crowded marketplace.
At Walmart, our purpose is to help our customers Live Better. This role is one of the essential leaders in the Marketing organization that bring our Live Better promise to life – through strategic thinking, creative actions, and never been done before campaign opportunities that gets customers to reconsider the Walmart they think they know.
The Associate Director of Brand Marketing will help create and support the vision for how Walmart goes to market with Brand conversations that engage customers through our shared values - from reflecting pop culture trends to the social impact issues that matter most to today’s consumer. Their goal is to help build a brand that creates a more emotional - not just transactional – relationship with our customers. Specifically, we want to 1) affirm our Walmart story of uniting people and communities in our shared pursuit of living better; and 2) drive business growth in focus areas that have direct link to our assortment.
Brand Marketing focuses on the following key topic areas that are important to the business and the customer:
· Drive understanding and meaning of our shared brand values
· Our commitment to sustainability
· Our commitment to small businesses
· Our commitment to diverse, historically excluded communities
· Our commitment community impact, through Local Giving
You’ll work closely with the Director of Brand Reputation on aspects of DE&I, culture and reputation, report to the Director of Cultural Engagement Strategy, and collaborate with other stakeholders in Marketing, Corporate Communications, and Merchandising to create and implement bold narratives across the business, identifying connect points and pillars that build our relevancy.
Since brand building doesn’t just come to life in what we say, but what we do, this role is as much about partnering collaboratively with the business to create meaningful actions, as it is about creating campaigns.
You will influence a team of marketers and business stakeholders who are just as passionate about this topic area as you are and will work together to deliver full funnel campaigns for key moments in the year for the customer.
You’ll sweep us off our feet if…
You’ll make an impact by:
The role understands the changing nature of how customers are ‘buying with their values’ and understands acutely that “Reputation” and “Brand” conversations are not separate from the retail business, they are intrinsic and critical to the customer purchase journey and decision making.
Benefits & Perks:
Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.
About the Brand Marketing Team:
We are responsible for transforming perceptions and helping unite people in our shared pursuit of living better, from the big to the small. Our work shapes customer-centric programs that help build the business and the brand, alongside creating best in class advertising. We help show Walmart as a community leader at the forefront of change, showing up in modern ways that frame a cohesive conversation and experience for our customers.
Join Walmart and your work could help over 265 million global customers live better every week. Yes, we are the Fortune #1 company. But you’ll quickly find we’re a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world’s most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement. From day one, you’ll be empowered and equipped to do the best work of your life.
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years'
experience in marketing or related field.
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Leading cross-functional projects, Marketing or related field, Supervisory experienceMasters: Business Administration
221 RIVER ST, HOBOKEN, NJ 07030, United States of America
In 1962, Sam Walton started a single mom-and-pop shop and transformed it into the world’s largest retailer. Since those founding days, one thing has remained consistent: helping our customers save money so they can live better. Today, we’re reinventing the shopping experience - and our associates are at the heart of it (all 2.2 million of them). When you join our Walmart family of ...