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Associate Director, Marketing Planning and Strategy (CA) - Brand Marketing

company-logo

Walmart

2.7

Remote

Why you should apply for a job with Walmart:

  • All eligible associates have affordable options that include no lifetime maximum and eligible preventive care covered at 100%.

  • The enhanced maternity benefit supports birth moms with up to 10 weeks of protected paid time away from work.

  • Associates can take advantage of Resources for Living, a free confidential counseling and health information service.

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Position summary

Position Summary...

What you'll do...

As more brands compete for fragmented customer attention, purpose-driven storytelling – coupled with bold actions rooted in the business – has become even more critical to differentiate in a crowded marketplace.  

At Walmart, our purpose is to help our customers Live Better. This role is one of the essential leaders in the Marketing organization that bring our Live Better promise to life – through strategic thinking, creative actions, and never been done before campaign opportunities that gets customers to reconsider the Walmart they think they know.

The Associate Director of Brand Marketing will help create and support the vision for how Walmart goes to market with Brand conversations that engage customers through our shared values - from reflecting pop culture trends to the social impact issues that matter most to today’s consumer. Their goal is to help build a brand that creates a more emotional - not just transactional – relationship with our customers. Specifically, we want to 1) affirm our Walmart story of uniting people and communities in our shared pursuit of living better; and 2) drive business growth in focus areas that have direct link to our assortment.

Brand Marketing focuses on the following key topic areas that are important to the business and the customer:

·       Drive understanding and meaning of our shared brand values

·       Our commitment to sustainability

·       Our commitment to small businesses

·       Our commitment to diverse, historically excluded communities

·       Our commitment community impact, through Local Giving

You’ll work closely with the Director of Brand Reputation on aspects of DE&I, culture and reputation, report to the Director of Cultural Engagement Strategy, and collaborate with other stakeholders in Marketing, Corporate Communications, and Merchandising to create and implement bold narratives across the business, identifying connect points and pillars that build our relevancy.

Since brand building doesn’t just come to life in what we say, but what we do, this role is as much about partnering collaboratively with the business to create meaningful actions, as it is about creating campaigns.

You will influence a team of marketers and business stakeholders who are just as passionate about this topic area as you are and will work together to deliver full funnel campaigns for key moments in the year for the customer.

You’ll sweep us off our feet if…

  • You have a passion for brand building as a way to drive the business; it’s not just CSR. “checking the box” on DE&I, reputation management, anthemic work, or advertising that’s “done during the Super Bowl”
  • You understand that the best stories are both rational and emotional – and knowing when to use one or the other to create deeper relationships is key
  • You are highly collaborative and engaging others energizes you – you believe partners only make the work better even if it’s not the shortest path to completion
  • Ambiguity and setbacks don’t faze you – you thrive in complexity and ever optimistic
  • You are a self starter – you get things done, big or small
  • You think strategically and deliver creatively – you dream about new ideas and push your teams to think outside the box, but it’s grounded in sharp strategic insight about the customer
  • You are a storyteller – presenting and articulating complex or new ideas to executives in a way that helps crystallizes the business imperative alongside the brand opportunity is a piece of cake for you

You’ll make an impact by:

  • Lead and support highly visible strategic initiatives important to C-level leaders at Walmart, ranging from developing a singular Sustainability program across the enterprise to shaping narratives that build trust and drive meaningful change within diverse, historically excluded communities
  • Day-to-day decision maker across campaigns, tactics, and executions
  • Expertise in developing different levels of strategy – go-to-market, campaign briefs - grounded in research and insight; build KPIs that track short- and long- term performance
  • Understanding of brand building and can connect Walmart’s strengths or differentiators to build the right connections, pillars, and access points needed to build out the relationship between us and our customer
  • Recognize the overlapping strategies across Reputation, Cultural Engagement/ DE&I, Brand, and Category Marketing to create focus and delineation for the conversation – you know how to get to ‘fewer, bigger, better’
  • Build relationships with stakeholders to create cross-functional efforts that deliver for the brand, the business, and the customer
  • Oversee and manage agency partners day-to-day

The role understands the changing nature of how customers are ‘buying with their values’ and understands acutely that “Reputation” and “Brand” conversations are not separate from the retail business, they are intrinsic and critical to the customer purchase journey and decision making.

Benefits & Perks:

 Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.

About the Brand Marketing Team:

We are responsible for transforming perceptions and helping unite people in our shared pursuit of living better, from the big to the small. Our work shapes customer-centric programs that help build the business and the brand, alongside creating best in class advertising. We help show Walmart as a community leader at the forefront of change, showing up in modern ways that frame a cohesive conversation and experience for our customers.

About Walmart

Join Walmart and your work could help over 265 million global customers live better every week. Yes, we are the Fortune #1 company. But you’ll quickly find we’re a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world’s most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement.  From day one, you’ll be empowered and equipped to do the best work of your life.

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years'
experience in marketing or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Leading cross-functional projects, Marketing or related field, Supervisory experienceMasters: Business Administration

Primary Location...

221 RIVER ST, HOBOKEN, NJ 07030, United States of America

About the company

52045

Walmart

Industry: Retail: Supermarket Company

In 1962, Sam Walton started a single mom-and-pop shop and transformed it into the world’s largest retailer. Since those founding days, one thing has remained consistent: helping our customers save money so they can live better. Today, we’re reinventing the shopping experience - and our associates are at the heart of it (all 2.2 million of them).  When you join our Walmart family of ...

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