Why you should apply for a job with Walmart:
- 51%of reviewers say women and men are treated equally at Walmart.
- All eligible associates have affordable options that include no lifetime maximum and eligible preventive care covered at 100%.
- The enhanced maternity benefit supports birth moms with up to 10 weeks of protected paid time away from work.
- Associates can take advantage of Resources for Living, a free confidential counseling and health information service.
What you'll do...
Marketing Strategy: Drafts marketing strategy and ensures alignment with Walmart's overall business strategy and brand objectives; socializes
marketing strategy with other marketing leaders and associates. Represents marketing plans in cross-functional venues (e.g., Holiday Action Team).
Reviews competitor brands and customer insight data (demographics, purchasing history/transaction records, surveys, social media data, site visit
logs, product reviews, responses to advertisements, multicultural opportunities) and shares innovative ways to differentiate Walmart in the
marketplace (e.g., new channels or approaches). Reviews targeted item criteria and suggests modifications based on customer insights, competitor
and other new information. Makes recommendations regarding Walmart's brand position and ongoing maintenance plan (media, internal and supplier
campaigns and promotions) Reviews and updates promotional planning calendar.
Creative Brief Development: Develops creative briefs for a straightforward initiative/campaign (e.g., back-to-school) and socializes with directors.
Drafts direction and key messages to promote the desired behaviors (e.g. driving customers to additional channels). Reviews target audience,
objectives, budget and timeline for all initiatives within a straightforward campaign. Reviews and edits creative considerations (media, materials, tone).
Media Strategy and Planning: Chooses the most effective media options to communicate key messages in the brief to the target audience for a
straightforward campaign. Reviews performance metrics to understand effectiveness of marketing channels (e.g., how much revenue was generated
via Pinterest compared with direct mail). Aligns with AOP budget allocation to the various channels and suggests improvements based on
performance and customer analysis. Provides input into media investment strategy and mix of working and non-working spend targets. Develops
relationships with key contacts at selected media channels.
Marketing Initiative Implementation and Management: Manages most or all aspects of a straightforward imitative or campaign (including media plan,
circular, internal and supplier campaigns, promotional events). Implements steps to enhance sales and net profits for the entire length of the customer
relationship. Drives growth in new customer acquisition, customer retention and conversion rates. Reviews and approves communications (e.g.,
email, mobile, mail and social media) to ensure a consistent customer experience and improved campaign effectiveness. Provides creative guidance
to internal/external agencies and ensures agency output is in line with overall brand strategy and objectives and delivers on initiative strategies.
Suggests improvements to plan to enhance ROI/campaign effectiveness based on review of performance data. Provides input into the brand creation
and development strategy and leads the development of enduring brand messages for a straightforward campaign or product.
Annual Operating Plan: Drafts portions of the annual operating plan (AOP) by analyzing data, trends and competitor strategic dynamics. Manages the
execution of the AOP and ensures successful implementation of multiple components. Understands operational success and recommends operating
requirements for implementation teams.
Budget Management: Manages budgets for all aspects of a straightforward campaign and resolves budget concerns; develops and assesses
performance against financial KPIs, implementing adjustments to maximize Walmart's marketing investments before, during and post campaign or
initiative. Suggests budget trade offs based on knowledge of other marketing/branding priorities/initiatives. Reconciles irregularities within the budget
and enforces financial controls.
Collaboration: Collaborates with cross-functional teams (e.g., Advertising, Digital Marketing, eCommerce Category Marketing, Creative, Operations,
Category Management, Site Merchandising, Customer Service, Supply Chain, Analytics) to execute on straightforward campaigns and ensure
consistent brand messages across all channels. Identifies, collects and shares critical information (e.g., item info, merchant intent) with cross functional
teams and key stakeholders to ensure exceptional execution.
People Development: Coaches team members and provides feedback to enhance skills, knowledge, and work performance. Conducts performance
and career development conversations, if applicable. Maintains team motivation and engagement. Mentors less experienced associates and
Drives the execution of multiple business plans and projects by identifying customer and operational needs; developing and communicating business
plans and priorities; removing barriers and obstacles that impact performance; providing resources; identifying performance standards; measuring
progress and adjusting performance accordingly; developing contingency plans; and demonstrating adaptability and supporting continuous learning.
Provides supervision and development opportunities for associates by selecting and training; mentoring; assigning duties; building a team-based work
environment; establishing performance expectations and conducting regular performance evaluations; providing recognition and rewards; coaching
for success and improvement; and ensuring diversity awareness.
Promotes and supports company policies, procedures, mission, values, and standards of ethics and integrity by training and providing direction to
others in their use and application; ensuring compliance with them; and utilizing and supporting the Open Door Policy.
Ensures business needs are being met by evaluating the ongoing effectiveness of current plans, programs, and initiatives; consulting with business
partners, managers, co-workers, or other key stakeholders; soliciting, evaluating, and applying suggestions for improving efficiency and cost effectiveness;
and participating in and supporting community outreach events.
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years'
experience in marketing or related field.
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Leading cross-functional projects, Marketing or related field, Supervisory experienceMasters: Business Administration
702 SW 8TH ST, BENTONVILLE, AR 72716, United States of America
Need convincing? Let's review Walmart's best features:
- 51%of reviewers say women and men are treated equally at Walmart.