Business Operations Director I (CA) Brand Narrative & Strategy

Position Summary...

What you'll do...

As the Director of Brand Narrative and Strategy for Ad Sales Marketing with Sam’s Club Media Group, You’re seen as approachable, collaborative, and non-political by your stakeholders and peers. You consistently focus on results, even under challenging circumstances and must be an excellent communicator.

As a seasoned leader, you have excellent creative thinking, with Insights driven, with experience writing and develop a narrative for multiple industry categories within Sam’s Club. Directly reporting to the Head of Ad Sales Marketing, the position will define, write, create, and communicate Sam’s Club brand narrative by understanding our foundational strengths and limitations today with an aspirational direction that aligns with our key business workstreams and the way we will operate in the future. Director of Brand Narrative and Strategy leverages internal and external marketing and advertising knowledge to influence stakeholders internally and brands externally to make Sam’s Club Media Group an indispensable part of their marketing to consumers.  The right candidate will be passionate about our member-obsession and customer-first culture. Our business is moving with tremendous speed, and we are growing fast. This leader will need to develop clear brand direction and narratives for each Industry Vertical, understand product-based cultures and customer-first cultures; experience in quickly ideating, writing and challenging briefs for multiple categories of business. The ideal applicant understands HOW to produce and WHAT to produce based on specific cultural competencies and a strong strategic, visionary, storyteller.

What You’ll Do

• At a high-level, this role will partner with the Head of Ad Sales Marketing, GM of the Sam’s Club advertising business and other senior leadership to write a consistent and concise brand narrative for everyone internally to leverage a single voice and develop external materials that tell the story which sets Sam’s Club apart from other retail media or national content media available for agencies and brands to buy.  
• Work with the Head of Ad Sales Marketing to identify and support the highest priority workstreams that drive excitement through transformational and compelling internal and external presentations to stakeholders, brands, and agencies of who we are, why they should work with us, and how they should use Sam’s Club Media Group.
• Partner with cross-functional teams in identifying insights that can be used to build a narrative for industry categories, like Food, Tech, and Health & Wellness, that help grow our business using syndicated and our own first party data.
• Partner and develop recruiting stories, content posts for social media and networking sites to help us hire and retain the very best talent.
• You understand the balance between scrappy and rigor and can balance working with urgency and adapt methodological rigor as needed for the situation.
• You have demonstrated examples of leadership skills that only time can teach improving organizational health, growing and nurturing teams, executing across multiple stakeholders, and setting priorities effectively.
• Work in partnership with Operations and Sales identifying ways to boost morale and reduce attrition, constantly pushing our culture to be the most dynamic, innovative, and fun place to be at, through initiatives like offsites, team surveys, org design principles, and more.  Our brand should be our culture and represent in everything we do.
• Support workstreams across the leadership team within Sam’s Club’s advertising organization with consistent formats, flow, and imagery that add confidence to presenters.
• Evangelize our narrative internally through weekly, monthly and quarterly meetings with high energy and charisma.
• Own the messaging and positioning for Sam’s Club Media Group and ensure good stewardship of the messaging and positioning through all communication and marketing internally and externally
• Liaise with Sales, HR, Operations, and many other teams to identify appropriate narratives, and align opportunities quickly.
• Create and regularly update all presentation templates, marketing materials, website, Sharepoint hub, dashboards in a flow that is easy for all departments within Sam’s Media Group
• Create External Collateral and partner closely with the Director of Activation for B2B and Industry events
• Develop an annual content strategy for SMG website that aligns with Sales planning cycles and events.
• Lead special projects for the business, which will depend on business need, interest, an aptitude

Experience / Skills Required

• Bachelor's degree (MBA preferred)
• Serves as a culture carrier of our organization, including modeling inclusive behaviors and holding organization leaders accountable for building and leading diverse organizations
• High traditional and online Marketing acumen.  Ability to navigate and stay true to our overall Member Focused Brand within Marketing, excellent communication [writing] skills
• 10+ years in combination of management consulting, brand management, project management, and/or other relevant fields
• Stellar problem-solving skills: demonstrated ability to simplify a message with complex and technical business, develop solutions with little guidance, and craft high quality, analytically sound, detail-oriented outputs
• Strong communication and relationship building skills
• Ability to work well in a cross-functional, matrix management environment with a highly collaborative, team-oriented approach to problem solving
• Strong creative/content design acumen, especially related to building compelling and easy to interpret presentations that drive well-informed decision making
• Must be results-oriented and able to move forward without complete information
• Ability to succeed in a collaborative, fast paced environment; ability to remain flexible and adjust on the fly to new demands and respond with a sense of urgency
• Highly organized, ability to coordinate activities of senior leaders to drive alignment and attainment of goals
• Ability to execute at both the strategic and tactical level, able to roll up his/her sleeves to get things done
• Calm, patient and can drive others towards a common goal

Leadership Expectations
 

Live our Values

Culture Champion
• Models the Walmart values to foster our culture; holds oneself and others accountable; and supports Walmart’s commitment to communities, social justice, corporate social responsibility, and sustainability; maintains and promotes the highest standards of integrity, ethics and compliance.
 

Servant Leadership
• Acts as an altruistic servant leader and is consistently humble, self-aware, honest, and transparent

Embrace Change

Curiosity & Courage
• Demonstrates curiosity and a growth mindset; fosters an environment that supports learning, innovation, and intelligent risk-taking; and exhibits resilience in the face of setbacks.
 

Digital Transformation & Change
• Drives continuous improvements, supervises the adoption of new technology, and supports digital disruption in line with Walmart’s business model.

Deliver for the Customer

Customer Focus
• Delivers expected business results while putting the customer first and consistently applying an omni-merchant mindset and the EDLP and EDLC business models to all plans and initiatives.
 

Strategic Thinking
• Adopts a holistic perspective that considers data, analytics, customer insights, and different parts of the business when making plans and implementing strategies.

Focus on our Associates

Diversity, Equity & Inclusion
• Supports strategies and drives initiatives that attract and retain diverse and inclusive talent; builds high-performing teams; embraces diversity in all its forms; and actively supports diversity goal programs.
 

Collaboration & Influence
• Builds strong and trusting relationships with team members and business partners; works collaboratively and cross-functionally to achieve objectives; and communicates with energy and positivity to motivate, influence, and inspire commitment and action.

Talent Management
• Creates a discipline and focus around developing talent, builds the talent pipeline, fosters an environment allowing everyone to bring their best selves to work, empowers associates and partners to act in the best interest of the customer and company, and regularly recognizes others’ contributions and accomplishments.

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

• As permitted by applicable law, provide evidence of full vaccination as defined by CDC guidelines OR secure approval of medical or religious accommodation for the vaccination mandate
• Bachelor degree in business or related field or equivalent experience

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

• Experience in related field

Primary Location...

Bentonville, AR; Dallas, TX; San Bruno, CA; Hoboken, NJ

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

As permitted by applicable law, provide evidence of full vaccination as defined by CDC guidelines OR secure approval of medical or religious accommodation for the vaccination mandate., Bachelor degree in business or related field or equivalent experience

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Experience in related field

Primary Location...

950 ELM AVE, SAN BRUNO, CA 94066-3047, United States of America