Director, Digital Media - Seller Acquisition Marketing

Position Summary...

What you'll do...

Join Walmart, the #1 omni-retailer in the world, and its fast-growing Marketplace business and team.

The Marketplace business is our third-party seller business on Walmart.com.  It is already large, growing rapidly, and a top-three strategic priority for the company.  We enjoy a scrappy, startup culture and environment – but with the resources of the Fortune #1 company.  Come help us grow this critically important business to Walmart.

Responsibilities
 

• Acquire new Walmart Marketplace sellers, particularly SMBs, (1) directly through inbound marketing strategies and tactics and (2) indirectly through lead generation for outbound business development / sales teams.
   
• Strategize and plan by (1) defining the total addressable market, segmentation, and targeting; (2) understanding seller needs and developing positioning and messaging; (3) prioritizing potential digital and traditional marketing tactics across owned, earned, and paid media; (4) identifying enablers such as budget, people, and technology; (5) documenting, creating a roadmap for, socializing, and aligning partner organizations around a holistic acquisition marketing plan.
   
• Plan, test, measure performance of, optimize, and scale digital and traditional marketing assets, campaigns, messages, and programs to acquire new sellers.
   
• Partner with (1) our Brand, Content, and Creative team to develop assets and campaigns; (2) our Product Management / Technology teams to define requirements for, prioritize, and build marketing technology capabilities; and (3) our Walmart Connect and Walmart Fulfillment Services teams to co-market to prospective new sellers.
   
• Share lessons learned and performance results from campaigns and programs.
   
• Build, lead, and develop the seller acquisition marketing team.

Qualifications
 

Functional
 

• Marketing Strategy – Previous experience developing acquisition marketing strategies and plans, ideally for acquisition of SMBs.
   
• Digital Marketing – 6+ years broad expertise in and practical, tactical experience with digital marketing channels and tactics, including affiliates, display, SEM, paid social media / social media, desktop / mobile Web, YouTube, etc.
   
• Traditional Marketing (Ideal) – Previous experience with events & trade shows, print / radio / TV, and sales collateral.

Domain

• Ecommerce / Retail (Preferred) – Previous experience in ecommerce / retail.
   
• SMB (Preferred) – Previous experience with marketing to SMBs.

Skills

• Optimization Orientation – Strong bias towards testing, measuring, and optimizing marketing assets / content & creative, campaigns, programs, and tactics.
   
• Collaboration – A natural disposition towards and ample experience building and developing relationships, communicating frequently and transparently, establishing and improving operating cadences, and working constructively and productively with others.
   
• Communication – Clear, concise written and verbal communication.
   
• Leadership – Previous experience building, rebuilding, growing, and developing teams; creating a collaborative, open, productive environment; and setting and holding individuals accountable to objectives & goals.

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

As permitted by applicable law, provide evidence of full vaccination as defined by CDC guidelines OR secure approval of medical or religious accommodation for the vaccination mandate., Minimum Qualifications: Bachelor’s degree in Marketing, Business, or related field and 6 years’ experience in marketing or related field OR 8 years’ experience in marketing or related field. 3 years' supervisory experience.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Working on cross-functional teams or projects

Primary Location...

850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America