Manager, Digital Media - Activation

Position Summary...

What you'll do...

As the Manager of Strategic Digital Media Activation, you will lead key programs across the activation team trafficking digital marketing programs across the Walmart e-commerce, Stores, and Services programs. You will partner with Strategic Planning teams and Marketing teams to lead best-in-class digital executions.

The Manager of Digital Media Activation will report to the Director of Strategic Digital Media Activation in Hoboken, NJ. You will be joining the Performance Marketing organization looking to drive incremental traffic, sales and customer acquisition goals. We are looking for a best in-class trafficking manager with a proven track record of success executing digital campaigns across Programmatic, Paid Social, SEM, Affiliate.

Job Description:

• Lead activation across key digital marketing programs driving incremental sales, traffic, and customer acquisition and retention programs.
• Supports the development of Walmart's digital media strategy by providing input into channel strategy. Directs review and insights development from channel data; diagnoses and pin-points actions, and metrics to continue to grow, influence and enhance effectiveness of channel strategy.
• Review and insights development from channel data; diagnoses and pin-points actions, and metrics to continue to grow, influence and enhance effectiveness of channel strategy.
• Oversees end-to-end implementation of digital programs; focusing on problem-solving calls-to-action, and running rapid-response and issues management digital. Provides guidance on campaign optimization methods to achieve campaign and channel objectives.
• Collaborates with digital marketing teams (e.g., eCommerce Category Marketing) and with Marketing leaders and cross-functional teams across the organization (e.g., eCommerce Category Marketing, Site Merchandising, In-Store Marketers, Product Management, Engineering, Insights and Analytics) to develop and implement multiple complex channel specific digital marketing plans/ programs.
• Leads the development of reporting and monitoring dashboards across multiple channels (Programmatic Display, Paid Social, SEM). Recommends improvements to optimization methodologies based on performance reports.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field and 2 years’ experience in marketing or related field OR 4 years’ experience in marketing or related field.
• Proven track record of leading and executing successful direct response and branding programs.
• Deep understanding of key media channel execution (CRM, Paid Social, Display, SEO, SEM, and Affiliate).
• Strong analytical skills, capable of working with data and deriving insights to drive hypotheses and actions from it.
• Experience working cross-functionally among business stakeholders and technical teams such as engineering and product.
• Expert skillset in MS Excel, Web analytics suites (Omniture preferred) and Dashboarding platforms (Tableau, Thoughtspot etc.).

Preferred Qualifications:

• 3-4 years of professional experience within a data driven eCommerce or digital marketing, or agency organization.

Benefits & Perks: 

Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more. 

Equal Opportunity Employer 

Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, ideas and opinions – while being inclusive of all people. 

Who We Are

Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you’ll quickly find we’re a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world’s most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement.  From day one, you’ll be empowered and equipped to do the best work of your life. careers.walmart.com

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

As permitted by applicable law, provide evidence of full vaccination as defined by CDC guidelines OR secure approval of medical or religious accommodation for the vaccination mandate., Minimum Qualifications: Bachelor’s degree in Marketing, Business, or related field and 2 years’ experience in marketing or related field OR 4 years’ experience in marketing or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Primary Location...

850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America