Manager, Marketing Planning And Strategy - eComm

Position Summary...

What you'll do...

Manager, Marketing Planning and Strategy - Seasonal Marketing

Do you look forward to helping customers transition through the seasons and celebrate some of life’s best moments, both big and small?  Do you enjoy translating insights into actions?  Then our Manager, Seasonal Marketing role is just for you - where you will help manage our Holiday campaign and help activate other Seasonal programs throughout the year!

You’ll sweep us off our feet if:

• You are customer-obsessed. You think it’s fun to translate complex data and research into insights that speak to customers’ lives.
• You want to have a major impact and work on complex challenges.
• You enjoy crafting the perfect creative brief and content plan to power creative and media strategies that are inspiring and motivating for a customer.
• Enjoy keeping up with industry and competitive trends. Guessing what’s next really gets your wheels turning!
• You feel so psyched when you find an ad you love that you just can’t help telling everyone at work about it.
• Working cross-functionally and being part of a team makes you feel energized and fuels your best ideas.
• You’re organized, disciplined, and know-how to guide a strategy all the way through to meaningful results for the customer and our financials.
• You have high standards and help encourage excellence across your peers and partners
• You have a passion for the customer journey. You are constantly thinking about ways to improve their shopping experience online and off.

You’ll make an impact by:

What you'll do...

Marketing Strategy & Planning Management

• Campaign strategy: Support the development of Walmart's Holiday marketing strategy and manage key channels within the campaign.
• Partner with merchandising/category marketing/services marketing partners and cross-functionally to curate messaging and products that anchor your program strategy.
• Integrated Marketing Planning & Implementation: Develop customer messaging and partner closely with media and creative teams to integrate stories into content plans across Influencers, CRM/Email, Social, Display and Search. Ensuring continuity between content and shopping destinations.
• Leadership Communication: Leads standing campaign meetings including agenda development, meeting materials and program updates.
• Measurement: Supports weekly analytics review meetings (in collaboration with analytics partners) and actions on optimizations to improve program performance.  
• Collaboration: Collaborates with cross-functional, internal and external teams (e.g., Customer Insights, Media Planning, Performance Marketing, Category Marketing, Creative, Operations, Walmart Connect, Site Operations, Customer Service, Supply Chain, Analytics) to ensure consistent messaging and branding across all channels in each phase of a campaign. 

Benefits & Perks: 

Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more. 

About the Seasonal Marketing Team:

We are responsible for developing the Seasonal Strategy for the holistic campaign approach rooted in a season-specific insight that spans categories and initiatives.  We demonstrate how Walmart helps customers make every moment count – the moments big and small. Our work communicates the convenience, quality and value we offer to our customers.

Equal Opportunity Employer 

Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions – while being inclusive of all people. 

Who We Are

Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you’ll quickly find we’re a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world’s most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement.  From day one, you’ll be empowered and equipped to do the best work of your life. careers.walmart.com

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

As permitted by applicable law, provide evidence of full vaccination as defined by CDC guidelines OR secure approval of medical or religious accommodation for the vaccination mandate., Bachelor's degree in Business, Marketing, Communications, or related field and 1 year's experience in marketing or related field OR 5 years' experience in marketing or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

MarketingMasters: Business Administration

Primary Location...

221 RIVER ST, HOBOKEN, NJ 07030, United States of America