Reviewers say women are treated fairly and equally to men
What you'll do...
At Walmart, we enable the connection between brands and consumers at an unprecedented scale. As primary stewards of our brand promise, "Save Money. Live Better," we work alongside some of the most talented people in the world to engage with the customers who shop with us online each month. This is a unique opportunity to join a small, high-visibility team within the largest company in the world. In addition to our leading ecommerce platform which enables point-of-purchase advertising opportunities, we utilize the world's largest retail database to build media efficiencies and drive aligned business goals with best-in-class targeting and reporting. Growth for our advertising business is key to Walmart's overall growth strategy.
As a Search Performance Manager within the Walmart Connect Marketplace Advertising Team, you will help monetize 3P (3rd Party) sellers through advertising so that they can meet their marketing objectives, drive revenue growth, and foster product improvements. You will work closely with sellers [advertisers] and API/Ad Tech partners and be responsible for developing and implementing strategies, managing budgets and bids, optimizing account configurations, and targeting, and reporting/insights.
The ideal candidate will have a strong understanding of the media/retail media industry and a background in the paid search landscape especially when it comes to Retail Search I.e., Amazon Sponsored Ads, Instacart, Criteo, etc. This is an analytical and revenue focused role solely dedicated to the search product.
Plan, manage, and execute campaigns, including but not limited to account setup, strategy development, organization, and management while ensuring that recommendations and decisions are consistent with client objectives.
Help sellers [advertisers] reach their performance goals quickly and stay active/healthy.
Monitor performance of Sponsored Products and drive one-to-many activities to improve performance for optimal ROI (RETURN ON INVESTMENT) and seller [advertiser] satisfaction (bid adjustments, targeting changes, etc.)
Effective communication skills with the ability to clearly articulate information that influences data-driven business decisions.
Identifies domain, brand, category, and campaign trends to provide analysis to support incremental asks from our sellers [advertisers] to grow and stabilize investment.
Reach and exceed KPIs (key performance indicators) established in partnership with sellers [advertisers], retain advertisers/revenue and reduce churn.
Responsible for owning the key metrics focused towards driving exponential growth of search.
Present performance results in a clear, easy-to-understand manner.
Uses Tableau and other internal dashboards to analyze opportunities, identify patterns and implement proactive solutions including improvements across WPA (Walmart Paid Ads) UI (USER INTERFACE), tools, and processes.
Proactively identifies growth opportunities for sellers [advertisers] search investments and proposes solutions to improve ROI.
3-5+ years' work experience in advertising industry with focus in paid search, retail search and/or eCommerce.
Bachelor's degree in business or related field.
Experienced in developing media strategies based on data, insights, and analytics.
Can translate technically to client-friendly language.
Strong experience in Amazon Sponsored Ads, Walmart Sponsored Products, Instacart, CitrusAd Search, Criteo, Google Ads, Bing, Yahoo!, Co-op Advertising and all paid search terminology and key tools (e.g., AdWords, AdCenter, Retail Search, etc.).
Strong analytic and quantitative skills that enable you to use data to develop, validate and measure search campaigns.
Experience developing or overseeing quantitative analysis and delivering actionable insights.
Ambitious, self-starter mentality and entrepreneurial spirit with a strong drive for excellence and delivery of results.
Has ability to work at all levels with an eye for detail to achieve quality & process goals, actively translates Walmart's core values into everyday practices.
Effective communication/interpersonal skills and able to build relationships and influence cross-functionally.
Understanding customer experience, listening to customers' voices, and working backwards to improve business process and operations.
About Walmart Connect
At Walmart, we enable the connection between supplier brands and retail shoppers at unprecedented scale. As primary stewards of our brand promise, "Save Money. Live Better," we work alongside some of the most talented people in the world to engage with the more than 150M households who shop with us. This is a unique opportunity to join a small, high-visibility team within the largest company in the world. We believe all digital advertising can be targeted and accountable - and we have Walmart's sales data to prove it.
Benefits & Perks:
Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.
Equal Opportunity Employer
Walmart, Inc. is an Equal Opportunity Employer - By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, ideas and opinions - while being inclusive of all people.
Who We Are
Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you'll quickly find we're a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world's most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement. From day one, you'll be empowered and equipped to do the best work of your life. careers.walmart.com
Minimum Qualifications Bachelor's degree in Business, Analytics, Statistics, or related field and 2 years' experience in data analytics, project management, business, or related area OR 4 years' experience in data analytics, project management, business, or related area.
Statistical Programming Language
Masters: Analytics, Masters: Business
Project Management - Project Management Professional - Certification, Six Sigma - Certification
221 RIVER ST, HOBOKEN, NJ 07030, United States of America
Reviewers say women are treated fairly and equally to men