Senior Director, Marketing Planning and Strategy (HO) - Financial Services Marketing

Position Summary...

What you'll do...

Are you a leader that thrives in building teams?  Do you love driving results for the business with break-through Marketing strategies?

In this role, you will have the opportunity to help our customers Save Money and Live Better by building awareness and acquisition of our Financial Services offerings.

You will do this by being an expert in the customer, industry and competitor insights that supports Walmart’s Business, Marketing & Enterprise strategy. 

You’ll sweep us off our feet if…

• You have a passion elevating the everyday and the impact it has in our customer’s lives

• A love and curiosity for our Walmart customer with a demonstrated ability to take that love and knowledge into key insights and strategies to win.

• You are collaborative and love working across teams of talented, diverse leaders and pulling the best out of each of them.

• You bring an agile mindset and can pivot quickly.

• You are curious and always on the pulse of the customer, trends and competition to stay relevant and ahead.

• You show a strong bias to drive the business and can effectively connect the efficacy of our Marketing to attributable business growth.

• You see problems as opportunities for growth and challenge and are energized by them.

You’ll make an impact by:

• Partnering with FS business team and external partners to build customer and associate strategies to drive customer acquisition and engagement, delivering on financial commitments

• Building marketing strategies for Walmart financial services to drive greater awareness and engagement in store and online

• Ensuring campaigns deliver on the briefs working with creative, media, performance marketing, analytics and reporting

• Using data to optimize the varying messages and offerings across the Walmart customer base;

• Developing a strategic framework that prioritizes customer needs by life-stage, against products, across our Financial Services portfolio

• Partner with channel & digital teams to ensure consistent and relevant value proposition for the products, based on customer needs and behaviors

• Innovating on channels and approach to reach our customer

• Developing and managing the annual budget (including 3rd party spend) to deliver annual goals

• Collaborating with creative agency of record to deliver FS positioning and go to market strategy

• Coach, attract and develop a high performing team: lead the FS team to coach and develop best in class marketing strategy. 

Candidate requirements:

Specifically, the ideal candidate has a demonstrable track record in the following dimensions:

• Proven leadership and people development skills, as well as experience leading a multi-functional and disciplined marketing organization

• Expertise in leveraging offline + digital marketing, social, mobile, and new media to engage customers and transform brand and customer experience.

• Superior analytical skills and the ability to leverage performance data and convert consumer insights and trend data into high impact marketing initiatives

• Experience in a rigorous testing environment. Must be passionate about presenting a fact based argument and be results/metrics driven.

• Strategic vision and ability to execute programs with measurable impact.

• Oversee the growth and development of category specific, customer-centric, marketing plans with attention to detail; focused on driving awareness, acquisition and retention. Liaise heavily with media, brand, retention, and partnership teams to bring plans to life.

• Leverage internal creative team and agencies to build breakthrough, innovative marketing campaigns to drive category adoption and growth.

• Partner with internal and external leaders (design, merchandising, tech, product management, and senior executives) to deliver on cross-functional marketing campaigns with tight timelines, high visibility, and material impact.

*****Minimum Qualifications

• 10+ years in Credit and Financial Services marketing. Experience in the Retail Financial Services industry a plus.

• Heavy experience working cross-functionally and building innovative marketing plans from the ground up.

• Excellent communication and presentation skills, with a high attention to detail. Highly proficient in excel.

• Sharp creative eye; experience testing and learning messaging and creative; experience in brand building efforts.

• Creative and collaborative team player who can work with multiple cross-functional stakeholder groups, influence decisions, and work under pressure.

• Performance marketing experience. Proven ability to work with data to understand and analyze performance, optimize plans, drive decisions, and measure impact to the business.

• Knowledge of and interest in customer behavior, retail, brand and direct response marketing.

• BA/BS degree with strong academic record. MBA a plus.

Additional Preferred Qualifications

• 5 years marketing experience in a retail environment.

• Master's degree in Business Administration.

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Minimum Qualifications
Bachelor's degree in Business, Marketing, Communications, or related field and 4 years' experience in marketing or related field OR 7 years'
experience in marketing or related field.
1 year's supervisory experience or experience leading cross-functional projects.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Leading cross-functional projects, Marketing or related field, Supervisory experienceMasters: Business Administration

Primary Location...

702 SW 8TH ST, BENTONVILLE, AR 72716, United States of America