Why you should apply for a job with Walmart:
All eligible associates have affordable options that include no lifetime maximum and eligible preventive care covered at 100%.
The enhanced maternity benefit supports birth moms with up to 10 weeks of protected paid time away from work.
Associates can take advantage of Resources for Living, a free confidential counseling and health information service.
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Position summary
Position Summary...
What you'll do...
What you'll do...
From everyday low prices to ongoing omni-channel innovations, Walmart has always understood the importance of putting the customer first; this is core to our unwavering commitment to bring value to our customers and community.
In our continuous efforts to build a best-in-class Marketing organization, we are looking to hire a Senior Manager – CRM Operations. Reporting to the Director, CRM Operations and working closely across Marketing, Product and Engineering, you will be responsible for the operational excellence for all emails, push and in-app messaging that we send to millions of our customers.
Key Responsibilities
- Support a multi-quarter strategic roadmap that continually improves the quality, efficiency and capabilities of Walmart’s customer communications platform.
- Regularly communicate to Marketing leadership on all KPIs associated with platform improvements, database health and operational excellence.
- Be an advisor to a team of highly effective deployment and QA specialists managing large scale automated and ad-hoc customer communications.
- Empower and enable marketing teams to achieve business goals through communication.
- Document learnings from experiments and live campaigns to build a CRM Best Practices Playbook that can be used as a reference by every part of the business.
- Evolve CRM capabilities to meet ongoing business needs.
- Collaborate with Product and Engineering teams to enhance CRM platform capabilities and processes.
- Work closely with the CRM Lifecycle stakeholders to develop and implement acquisition, utilization, engagement, and retention email campaigns as well as push notifications.
- Standardize and enhance campaign workflows and QA processes.
- Facilitate sprint planning, backlogs management, and project prioritization.
Requirements
- BA, BS or technical degree, or equivalent practical experience
- Minimum of 4+ years of experience in the CRM operations and marketing space
- 2+ years of hands-on experience with CRM technology including ESPs (Braze, Salesforce Marketing Cloud, Responsys etc.), segmentation tools, and complex data structures and systems
- Hands on experience in ad hoc campaigns and automated journeys development within CRM platforms
- Excellent project management, problem-solving and communication skills with the ability to balance rigorous attention to detail with swift execution
- Outstanding relationship building, influencing, and collaboration skills
- Goal oriented with the ability to move quickly and easily between high level strategy and rolling-up-sleeves for execution
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor’s degree in Marketing, Business, or related field and 3 years’ experience in marketing or related field OR 5 years’ experience in marketing or related field.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Digital marketing (for example, affiliate marketing, display advertising), Leading a cross-functional team
About Walmart
At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability—and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries—all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?
Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity – unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
As permitted by applicable law, provide evidence of full vaccination as defined by CDC guidelines OR secure approval of medical or religious accommodation for the vaccination mandate., Bachelor’s degree in Marketing, Business, or related field and 3 years’ experience in marketing or related field OR 5 years’ experience in marketing or related field.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Digital marketing (for example, affiliate marketing, display advertising), Leading a cross-functional team
Primary Location...
850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America
About the company
In 1962, Sam Walton started a single mom-and-pop shop and transformed it into the world’s largest retailer. Since those founding days, one thing has remained consistent: helping our customers save money so they can live better. Today, we’re reinventing the shopping experience - and our associates are at the heart of it (all 2.2 million of them). When you join our Walmart family of ...