Why you should apply for a job with Walmart:
All eligible associates have affordable options that include no lifetime maximum and eligible preventive care covered at 100%.
The enhanced maternity benefit supports birth moms with up to 10 weeks of protected paid time away from work.
Associates can take advantage of Resources for Living, a free confidential counseling and health information service.
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Position summary
Position Summary...
What you'll do...
Senior Brand Manager, Brand Strategy, Walmart Connect
This is an exciting role on a fast-paced marketing and creative team within a rapidly growing business at America’s #1 retailer, join us today!
Marketing Strategy: Helps draft B2B marketing strategy and ensures alignment with Walmart Connect's overall business strategy and brand objectives; socializes marketing strategy with other marketing leaders and associates. Represents marketing plans in cross-functional venues like team meetings. Reviews competitor brands and their available marketing assets, shares insights and makes recommendations. Shares innovative ways to differentiate Walmart Connect in the marketplace through content and creative in marketing materials and on walmartconnect.com. Mines partner industry research, gleans insights and makes recommendations regarding Walmart Connect's brand position and ongoing maintenance plan. Reviews and updates cross functional marketing planning calendar.
You’ll sweep us off our feet if…
You’re a visionary always looking for ways to distinguish from the competition.
You thrive in constantly evolving, fast-paced, dynamic environments.
You’re results-oriented with a proven track record of leadership and taking ownership to produce exceptional results.
You build trust quickly and lead by influence with the ability to translate to varied audiences.
You believe in and prioritize the collective success of the team and are quick to jump in, help, mentor, and coach your fellow team members.
You are creative and resilient – always looking for new ways to approach problems and drive business performance.
You enjoy the learning journey and like working with your manager and partners to continue to add to your toolbox.
Minimum Qualifications
Bachelor’s degree in Business, Communications, Marketing or related field
7+ years’ experience in B2B brand development and management, developing creative briefs, marketing collateral, narratives.
5 years experience in digital media
Preferred Qualifications
4 years’ experience leading cross-functional teams.
You’ll make an impact by:
Creative Brief Development: Develops and/or reviews creative briefs for initiative/campaigns and socializes with creative team and/or agency partners. Creates tactical plans based on briefs. Drafts initial content for project to be copy edited and created. Reviews target audience, objectives, budget and timeline for all initiatives within a project. Reviews and provides feedback on creative.
Writing: Writes first draft of brand narratives, case studies, key pitch material and sales presentations, other marketing collateral as needed. Reviews materials written by others to ensure brand voice, creative is on brand.
Marketing Initiative Implementation and Management: Manages most or all aspects of sales enablement initiatives. Drives growth in new advertiser acquisition, advertiser retention and conversion rates through content and creative. Reviews and approves communications and marketing collateral to ensure a consistent advertiser experience and improved effectiveness. Provides creative guidance to internal/external agencies and ensures agency output is in line with overall brand strategy and objectives and delivers on initiative strategies. Provides input into the brand creation and development strategy and leads the development of enduring brand messages for a straightforward campaign or product.
Collaboration: Collaborates with cross-functional teams (e.g., Vertical Brand Strategy, Marketing Activation, Client Solutions, Sales) to execute on marketing materials, pitch decks, case studies, and ensure consistent brand messages across all channels. Identifies, collects and shares critical information with cross functional teams and key stakeholders to ensure exceptional execution.
Drives the execution of multiple business plans and projects by identifying advertiser and operational needs; developing and communicating business plans and priorities; removing barriers and obstacles that impact performance; providing resources; identifying performance standards; measuring progress and adjusting performance accordingly; developing contingency plans; and demonstrating adaptability and supporting continuous learning.
Benefits & Perks:
Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.
About the Brand Strategy & Creative Team at Walmart Connect
We are a team of passionate creatives, copywriters, brand marketers. We lead brand narratives and initiatives, sales enablement, product commercialization, and the voice, look and feel of Walmart Connect. This is an exciting role on a fast paced team within a rapidly growing business at America’s #1 retailer, join us today!
About Walmart
Join Walmart and your work could help over 265 million global customers live better every week. Yes, we are the Fortune #1 company. But you’ll quickly find we’re a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world’s most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement. From day one, you’ll be empowered and equipped to do the best work of your life.
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor’s degree in Business, Communications, Marketing, Business, or related field and 3 years’ experience in brand development and
management, developing creative briefs, marketing, or related area OR 5 years’ experience in brand development and management, developing
creative briefs, marketing, or related area.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Leading a cross-functional team, Managing Vendor Contracts and Relationships, Working on multi-national teams, Working with advanced functionality of ExcelMasters: Business Administration
Primary Location...
850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America
About the company
In 1962, Sam Walton started a single mom-and-pop shop and transformed it into the world’s largest retailer. Since those founding days, one thing has remained consistent: helping our customers save money so they can live better. Today, we’re reinventing the shopping experience - and our associates are at the heart of it (all 2.2 million of them). When you join our Walmart family of ...