Why you should apply for a job with Walmart:
All eligible associates have affordable options that include no lifetime maximum and eligible preventive care covered at 100%.
The enhanced maternity benefit supports birth moms with up to 10 weeks of protected paid time away from work.
Associates can take advantage of Resources for Living, a free confidential counseling and health information service.
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Position summary
Position Summary...
What you'll do...
(All Channels) Digital Marketing Strategy: Provides input into Walmart's digital media strategy. Reviews and extrapolates complex and multi-layered channel customer data and insights (e.g., landing pages, conversion rates). Integrates technical and business understanding of platform capabilities, as well as analysis tools and techniques to influence insights that will impact the channel strategy. Suggests alternate approaches to channel plans/ programs/ initiatives based on analytics and insights research to differentiate Walmart in the marketplace. Provides input into product roadmap and user experience during product development roadmap sessions.
(All Channels) Digital Campaign Implementation and Management: Manages multiple small-to-medium sized digital campaigns or new/ complex campaigns, setting execution plans and processes for campaign set-up, creation, deployment, and hand-on, real time plan optimization to improve campaign outcomes. Determines success factors (e.g., landing page performance) and works with team members to improve existing processes. Partners with internal/external media and business/ technology partners to ensure all campaign delivery plans are in line with overall brand strategy and achieves initiative/campaign objectives. Suggests improvements to plans to enhance ROI/campaign effectiveness based on review of performance data to drive growth in customer acquisition, retention and ROAS rates.
(All Channels) Creative and Brief Development and Planning: Provides input into development of creative concepts as well as briefs for multiple small-to-medium campaigns. Works with internal teams (Creative, Marketing Strategy and Planning) to identify and develop plans to incorporate creative messaging within campaigns or initiatives in own channel.
(All Channels) Process Improvement: Identifies procedural inefficiencies in Digital Media and suggests improvements to existing digital marketing processes, workflows, and systems.
(All Channels) Budget Management and Financial Performance: Develops and manages budget between related campaigns to realize greatest efficiency and growth for business; highlights potential utilization and allocation issues.
(All Channels) Collaboration: Collaborates with digital marketing teams (e.g., ecommerce Category Marketing) and Marketing associates and cross- functional teams across the organization (e.g., eCommerce Category Marketing, Site Merchandising, In-Store Marketers, Product Management, Engineering, Insights and Analytics) to implement and execute on multiple small-to-medium channel specific digital plans/ campaigns. Maintains and builds relationships with agencies and/ or strategic partners.
(All Channels) People Development: Coaches team members and provides feedback to enhance skills, knowledge and work performance. Maintains team motivation and engagement. Mentors less experienced associates and managers.
(Channel specific) Social Strategy and Content: Reviews social media content; suggests course correction to ensure alignment with Walmart's social media and digital media strategy overall. Provides guidance on strategy around messaging across all social media platforms. Develops issue management and escalation support guidelines; responds to escalations as required. Interacts with external agencies, ensuring outcomes are consistent with organizational standards.
(Channel specific) Paid Search: Provides recommendations and oversees execution of strategies for paid search performance (including keyword opportunities, campaign structuring, targeting, display network, creative, landing pages) for multiple small-to-medium sized campaigns. Reviews, improves and refines campaign structures to support, enable and track feed performance. Reviews landing page performance results and develops optimization plans; collaborates with internal teams (Product Management, Analytics) to improve site features and performance. Serves as key decision maker for bid optimization plans. Presents recommendations on modifications to campaign spend and adjusted budget allocation to senior leadership.
(Channel specific) Organic Search: Provides recommendations and oversees execution of organic search strategies for multiple small-to-medium sized campaigns. Displays in depth technical understanding through solving for highly complex SEO optimization activities, identifying opportunities to optimize existing content/metadata and uncovering new opportunities or emerging trends. Serves as liaison across digital teams to optimize site, drive appropriate traffic, produce content, and tailor the organic search experience. Reviews SEO analytics and reporting; provides recommendations on strategies to increase conversion rates and derives critical insight on SEO program performance. Strengthens knowledge of organic search trends and best practices.
(Channel specific) Performance Social and Display: Develops channel reporting, dashboards and one-off analyses, enabling monitoring of performance across multiple like channels. Oversees portfolio analyses and develops re-targeting plans to address performance issues and identified opportunities.
(Channel specific) Affiliates and Partnership: Manages channel analysis and develops reporting tools to support strategic and daily performance monitoring. Supports effort to identify opportunities for investment shift and optimization within channel and partner analysis process. Identifies new
partnerships and participates in revenue share negotiations. Executes existing partnership programs and identifies opportunities for growth. Identifies affiliate marketing opportunities to grow traffic and revenue.
(Channel specific) Customer Relationship Management: Manages development and execution of briefs for multiple small-to-medium sized campaigns. Directs research and analytics to identify target customer segments for marketing campaigns (includes demographics and multi-cultural considerations). Coordinates with cross-functional teams (Digital Media, eCommerce Category Marketing, Site Merchandising, Creative) to execute on the contact and communications strategy. Plans actionable and effective campaigns that leverage consistent cross-channel communications, highly personalized content and precise targeting. Manages technical buildouts of campaigns with product teams. Proactively optimizes for maximum performance and delivery against defined goals.
Drives the execution of multiple business plans and projects by identifying customer and operational needs; developing and communicating business plans and priorities; removing barriers and obstacles that impact performance; providing resources; identifying performance standards; measuring progress and adjusting performance accordingly; developing contingency plans; and demonstrating adaptability and supporting continuous learning.
Provides supervision and development opportunities for associates by selecting and training; mentoring; assigning duties; building a team-based work environment; establishing performance expectations and conducting regular performance evaluations; providing recognition and rewards; coaching for success and improvement; and ensuring diversity awareness.
Promotes and supports company policies, procedures, mission, values, and standards of ethics and integrity by training and providing direction to others in their use and application; ensuring compliance with them; and utilizing and supporting the Open Door Policy.
Ensures business needs are being met by evaluating the ongoing effectiveness of current plans, programs, and initiatives; consulting with business partners, managers, co-workers, or other key stakeholders; soliciting, evaluating, and applying suggestions for improving efficiency and cost- effectiveness; and participating in and supporting community outreach events.
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
As permitted by applicable law, provide evidence of full vaccination as defined by CDC guidelines OR secure approval of medical or religious accommodation for the vaccination mandate., Minimum QualificationsBachelor’s degree in Marketing, Business, or related field and 3 years’ experience in marketing or related field OR 5 years’ experience in marketing or related field.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Leading a cross-functional team, Marketing - Digital
Primary Location...
4572 MEGA ST NW, NORTH CANTON, OH 44720-7098, United States of America
About the company
In 1962, Sam Walton started a single mom-and-pop shop and transformed it into the world’s largest retailer. Since those founding days, one thing has remained consistent: helping our customers save money so they can live better. Today, we’re reinventing the shopping experience - and our associates are at the heart of it (all 2.2 million of them). When you join our Walmart family of ...