Senior Manager, Marketing Planning and Strategy (HO) - Credit Card Services

What you'll do at

Position Summary...

What you'll do...

Marketing Strategy: Provides input into Walmart's marketing and growth strategy. Uses customer data and insights (demographics, purchasing. history/transaction records, surveys, social media data, site visit logs, product reviews, responses to advertisements, multicultural opportunities) to suggest improvements to marketing strategy that will differentiate Walmart in the marketplace. Suggests targeted items to be included in Walmart's marketing strategy based on customer insights research. Drafts initial promotional planning calendar for review and input by other teams and leaders. Creative Brief Development: Assists with the development of creative briefs for multiple marketing programs. Recommends target audience, objectives, budget and timeline for director review. Suggests creative considerations (media, materials, tone). Prepares meeting materials for understanding of brief and socialization. Media Strategy and Planning: Understands creative brief's messages and suggests media options that will extract the most value from the messages for multiple marketing. programs/initiatives or a significant portion of a broader campaign Reviews performance metrics to understand effectiveness of marketing channels (e.g., how much revenue was generated via Pinterest compared with direct mail). Maintains awareness of AOP allocation to various marketing channels and makes the best possible spending choice for own program/initiative. Develops relationships with key contacts at selected media channels. Marketing Initiative Implementation and Management: Manages multiple marketing programs (including media plan, circular, internal and supplier campaigns, promotional events). Implements steps to enhance sales and net profits for the entire length of the customer relationship. Suggests approaches to acquire new or retain existing customers. Manages communications (e.g., email, mobile, mail and social media) to ensure a consistent customer experience and Walmart brand alignment. Partners with internal/external agencies to ensure all creative output are in line with overall brand strategy and achieves initiative/campaign objectives. Ensures Walmart brand guidelines and standards (e.g., right colors, no coupons) are applied in a consistent way. Suggests improvements to plans to enhance ROI/campaign effectiveness based on review of performance data. Annual Operating Plan: Supports the development of the annual operating plan (AOP). Recommends updates to the AOP based on customer analysis and external market trends. Manages the execution of assigned projects within the AOP. Begins to identify operational success of key AOP elements. Budget Management: Manages budgets for multiple marketing programs or a significant portion of a broader campaign and elevates budget concerns, as needed; provides input into and assesses performance against financial KPIs, recommending investment adjustments to maximize spend. Reconciles irregularities within the budget and enforces financial controls. Collaboration: Collaborates with cross-functional teams (e.g., Advertising, Digital Marketing, eCommerce Category Marketing, Creative, Operations, Category Management, Site Merchandising, Customer Service, Supply Chain, Analytics) to ensure consistent messaging and branding across all channels multiple programs/initiatives or within a significant portion of a campaign. Collects and shares critical information (e.g., item info, merchant intent) with cross-functional teams across multiple programs/initiatives. People Development: Coaches team members and provides feedback to enhance skills, knowledge, and work performance. Mentors less experienced associates and managers. May have performance and career development conversations. Drives the execution of multiple business plans and projects by identifying customer and operational needs; developing and communicating business plans and priorities; removing barriers and obstacles that impact performance; providing resources; identifying performance standards; measuring progress and adjusting performance accordingly; developing contingency plans; and demonstrating adaptability and supporting continuous learning. Provides supervision and development opportunities for associates by selecting and training; mentoring; assigning duties; building a team-based work environment; establishing performance expectations and conducting regular performance evaluations; providing recognition and rewards; coaching for success and improvement; and ensuring diversity awareness. Promotes and supports company policies, procedures, mission, values, and standards of ethics and integrity by training and providing direction to others in their use and application; ensuring compliance with them; and utilizing and supporting the Open Door Policy. Ensures business needs are being met by evaluating the ongoing effectiveness of current plans, programs, and initiatives; consulting with business partners, managers, co-workers, or other key stakeholders; soliciting, evaluating, and applying suggestions for improving efficiency and cost effectiveness; and participating in and supporting community outreach events. Live our Values Culture Champion • Models the Walmart values to foster our culture; holds oneself and others accountable; and supports Walmart’s commitment to communities, social justice, corporate social responsibility, and sustainability; maintains and promotes the highest standards of integrity, ethics and compliance. Servant Leadership • Acts as an altruistic servant leader and is consistently humble, self-aware, honest, and transparent. Embrace Change Curiosity & Courage • Demonstrates curiosity and a growth mindset; fosters an environment that supports learning, innovation, and intelligent risk-taking; and exhibits resilience in the face of setbacks. Digital Transformation & Change • Seeks and implements continuous improvements and encourages the team to leverage new digital tools and ways of working. Deliver for the Customer Customer Focus • Delivers expected business results while putting the customer first and consistently applying an omni-merchant mindset and the EDLP and EDLC business models to all plans. Strategic Thinking • Adopts a holistic perspective that considers data, analytics, customer insights, and different parts of the business when making plans and shaping the team’s strategy. Focus on our Associates Diversity, Equity & Inclusion • Identifies, attracts, and retains diverse and inclusive team members; builds a high-performing team; embraces diversity in all its forms; and actively supports diversity goal programs. Collaboration & Influence • Builds strong and trusting relationships with team members and business partners; works collaboratively and cross-functionally to achieve objectives; and communicates with energy and positivity to motivate, influence, and inspire commitment and action. Talent Management • Creates a discipline and focus around developing talent, promotes an environment allowing everyone to bring their best selves to work, empowers associates and partners to act in the best interest of the customer and company, and regularly recognizes others’ contributions and accomplishments.

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

As permitted by applicable law, provide evidence of full vaccination as defined by CDC guidelines OR secure approval of medical or religious accommodation for the vaccination mandate., Bachelor's degree in Business, Marketing, Communications, or related field and 2 years' experience in marketing or related field OR 7 years' experience in marketing or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

MarketingMasters: Business Administration

Primary Location...

702 SW 8TH ST, BENTONVILLE, AR 72716, United States of America

About Walmart

At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability—and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries—all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?

Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity – unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.