Are you passionate about solving problems for the Customer? Do you love driving results for the business with break-through Marketing strategies?
In this role, you will have the opportunity to help our customers easily and affordably own the transformation of their spaces and activities in marketing our Hardlines (DIY/ Hardware & Tools, Sporting Goods, Outdoor, Auto) businesses.
You will do this by being an expert in the customer, industry and competitor insights that supports Walmart’s Business, Marketing & Enterprise strategy.
You’ll sweep us off our feet if…
You’ll make an impact by:
This Marketer brings new ideas and innovative approaches within and across business units by creating and nurturing an environment of innovation and collaboration; taking abstract ideas and helping others throughout multiple levels of the organization understand and embrace the vision; and contributing to and playing a role in developing business unit strategic plans.
Coordinates cross-functional, business centric planning, by facilitating planning and budgeting meetings with key areas of the business (for example, Store Experience, Media, Research, Walmart.com Merchandising, Operations, Corporate Communications); ensuring cross-functional integration into campaign planning; and reviewing and making recommendations about campaign budget management.
Executes the overall marketing strategy and growth plan to ensure profitable and effective growth, and leading the creation and implementation of customer focused business plans that drive targeted customer segments (for example, price value shopper, brand aspirational) behavior; initiating, supervising, and leading customer research, analysis, and strategy development; and developing and implementing company marketing initiatives (for example, segment marketing, brand stewardship, loyalty marketing).
Ensures marketing strategy communication across the organization by reviewing annual plans and budgets with appropriate leadership; communicating and presenting campaign details and results; and working with senior leadership on ad hoc planning and budgeting for key marketing needs.
Identifies needs within and across business units by analyzing, interpreting, and responding to key data sources (for example, sales data, primary and secondary consumer, trend, tracking, market data); developing strategic initiatives based on the data; tracking program performance and results on an ongoing basis; and approving and prioritizing plans based on evaluation of performance.
Leverages external partnerships to maximize the achievement of business goals; engaging key stakeholders in the development, execution, and evaluation of appropriate business plans and initiatives; and supporting associate efforts in these areas.
Specifically, the ideal candidate has a demonstrable track record in the following dimensions:
Additional Preferred Qualifications
As permitted by applicable law, provide evidence of full vaccination as defined by CDC guidelines OR secure approval of medical or religious accommodation for the vaccination mandate., Bachelor's degree in Business, Marketing, Communications, or related field and 2 years' experience in marketing or related field OR 7 years' experience in marketing or related field.
MarketingMasters: Business Administration
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